Funding · Commerce & Consumer Brands

Meta Fashion raises $400K pre-seed to build digital fashion for gaming platforms

What they do

Meta Fashion designs and sells virtual clothing items on platforms like Roblox, Fortnite, and ZEPETO

The startup raised $400,000 in a pre-seed round led by Lumikai with participation from Big Bets, Akshat Rathee, and Pratham Mittal

Meta Fashion uses an AI-powered engine to track trends and create virtual fashion items, and also sells physical versions of its bestsellers

Meta Fashion, a digital fashion startup, raised $400,000 in a pre-seed funding round led by Lumikai.
The round also saw participation from Big Bets, Akshat Rathee, and Pratham Mittal.
Meta Fashion designs and sells virtual clothing items on platforms like Roblox, Fortnite, and ZEPETO.
The startup uses an AI-powered engine to track live marketplace trends and create virtual fashion items.
Meta Fashion also sells physical versions of its best-selling digital items, creating a phygital model.
The company has sold over 2.5 million virtual fashion units on the Roblox marketplace, generating $300,000 in gross merchandise value.
Meta Fashion is developing an original game called Glam Girls on Roblox, which launched in beta in late 2025.

Meta Fashion is positioned at the intersection of gaming, creator economies, and AI-led fashion experiences.
The startup's AI-native fast fashion engine helps improve discovery, speed up asset production, and optimize conversions across virtual marketplaces.
Meta Fashion's model reflects the growing overlap between gaming culture, commerce, and fashion.
The company has already seen traction with its dress-up game, Glam Girls, which has 100,000 paying users.

Meta Fashion designs and sells virtual clothing items on gaming platforms like Roblox, Fortnite, and ZEPETO.
The startup uses an AI-powered engine to track live marketplace trends and create virtual fashion items.
Meta Fashion also sells physical versions of its best-selling digital items, creating a phygital model.
The company has sold over 2.5 million virtual fashion units on the Roblox marketplace, generating $300,000 in gross merchandise value.
Meta Fashion is developing an original game called Glam Girls on Roblox, which launched in beta in late 2025.

Meta Fashion plans to scale its virtual fashion business.
The company aims to strengthen its original IP-led game GlamGirls.
Meta Fashion intends to expand further across user-generated content (UGC) platforms.

Lumikai (lead) — A venture capital firm focused on interactive media, gaming, and digital platforms in India.
Big Bets (investor) — The family office of Anton Gauffin who founded HUUUGE Games.
Akshat Rathee (investor) — Founder of Nodwin Gaming.
Pratham Mittal (investor) — Founder of Masters' Union.

Product: Virtual clothing items and a D2C phygital fashion line.
Customers: Gaming and UGC platform users who buy digital fashion.
How it makes money: Sells digital fashion assets and converts hit virtual items into real-world products.
What sets it apart: Uses an AI-native engine to analyze trends and speed digital asset creation.
Operations: Operates across platforms such as Roblox, Fortnite, Grand Theft Auto, and ZEPETO.