Launch · Enterprise Software & IT
Marmeto shifts to product-first model, spins off services
By Startup Enthusiast ·
- Date
- Company
- Marmeto
- What it does
- Ecommerce technology and services company
- Kind
- Launch
- Sector
- Enterprise Software & IT
What they do
Marmeto is an Indian ecommerce technology company that has provided digital transformation services for over eight years
What happened
It is evolving from a services firm to a product-first company, building software tools for the ecommerce ecosystem
Why it matters
Its services business now operates as an independent company called Autumn, led by former Marmetians
The details
- Marmeto announced a strategic shift from a services company to a product-first technology firm.
- The transition comes after more than eight years of helping merchants with ecommerce transformations.
- Marmeto was India's first Shopify Plus Partner and later became a Shopify Premier Partner.
- The company will now focus on building a suite of business software products for the ecommerce ecosystem.
- Marmeto's services business has been spun off into a new independent company called Autumn.
- Autumn is led by former Marmetians and will continue digital transformation services for merchants globally.
- Marmeto's product suite includes tools that are live and in active use, with others in advanced beta.
The bigger picture
- Many former Marmetians have gone on to become founders, co-founders, or C-suite leaders in the ecommerce space.
- Autumn operates independently with its own direction and vision.
- Marmeto's eight-year journey has been about building, learning, and evolving alongside India's ecommerce ecosystem.
About the business
- Marmeto builds software products for ecommerce brands and partners.
- It remains rooted in the Shopify ecosystem.
- Marmeto previously built Return Prime, a returns management solution, which was acquired by GoKwik.
- It also built Recurpay, a subscription app for Shopify merchants.
- Recurpay serves more than 7,500 merchants globally.
- Marmeto aims to build smart products for the ecommerce ecosystem, including brands and partners.
- The company plans to bring product engineering excellence to the global stage.
What happens next
- Marmeto aims to bring product engineering excellence to the global stage.
Founders
- Shashwat Swaroop, CEO
- Prabhat, Co-Founder
- Saurav, Co-Founder
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