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Funding · Commerce & Consumer Brands

Malaki raises over ₹10 crore for luxury water brand

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Date
Company
Malaki
What it does
Premium beverage startup
Kind
Funding
Amount
Over ₹10 crore
Stage
seed
Founded
2020
Sector
Commerce & Consumer Brands

What they do

Malaki is a premium beverage startup focused on luxury design and high-end products

What happened

The company raised ₹5.7 crore in its seed round to build its brand and distribution

Why it matters

Founders plan to expand exports to UAE and Maldives after Shark Tank India exposure

The details

  • Malaki launched as a premium beverage startup focused on luxury design.
  • The company raised ₹5.7 crore in its seed round of funding.
  • Total funds raised by the company stand at over ₹10 crore.
  • Founders Mohit Bhatia and Ashish Bhatia are leading the venture.
  • The brand gained attention through an appearance on Shark Tank India.
  • Funds will be used for product development, distribution, and team assembly.
  • The business focuses on creating global premium Indian brands.

The bigger picture

  • The founders believe Indian brands can compete in the global premium market.
  • Shark Tank India provided national visibility and shifted public perception.
  • The seed funding supports initial expansion into new markets.

About the business

  • Malaki produces 24-karat gold water sold to luxury hotels.
  • Products feature sharp crystal-like bottle edges inspired by the Kohinoor diamond.
  • Bottles are handcrafted by artisans in Agra with patented designs.
  • Packaging uses recyclable glass instead of plastic for sustainability.
  • A pilot program in Goa collects used bottles via electric vehicles.
  • Distribution channels include luxury hotels, premium retail outlets, and online platforms.
  • The company plans to export to UAE, Maldives, and Sri Lanka.
  • The business model targets high-end hospitality chains and consumers.
  • Sustainability is integrated through a closed-loop recycling system.

What happens next

  • Expand distribution to luxury hotels and premium retail outlets.
  • Launch exports to UAE, Maldives, and Sri Lanka.
  • Continue building the brand and assembling the team.

The deal

Type
Seed Round

Founders

  • Mohit Bhatia, Founder
  • Ashish Bhatia, Co-founder

About Malaki

Product
Premium beverages including tonic waters, alkaline waters, sparkling waters, and ginger ales in sustainable glass bottles
Customers
Premium HORECA outlets, high-end hospitality chains, direct consumers via quick commerce
How it makes money
D2C and B2B retail through premium channels including HORECA establishments and quick commerce platforms
What sets it apart
Patented Crystal Bottle design, sustainability commitment, partnerships with luxury global brands like Ritz Carlton and Hyatt

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