Analysis

LUZO founder shares journey, Shark Tank deal

By Startup Enthusiast · 14 March 2026

What they do

LUZO is an online platform for booking salons, spas, and dermatology clinics

Founder Anurav Dave discussed the startup's growth and a Shark Tank India deal

The company plans to onboard 10,000 vendors and reach ₹500 crore revenue

LUZO founder Anurav Dave gave an interview to Indian Startup Times on 2026-03-14.
Dave started LUZO during the COVID-19 pandemic after his co-founder's mother's salon struggled.
The platform was initially launched as Salon Surf and later rebranded to LUZO.
LUZO offers deals and transparent pricing for customers booking beauty services.
The company helps vendors manage bookings and improve efficiency digitally.
Dave appeared on Shark Tank India, where the audition process was extensive and competitive.
After the show aired, LUZO saw a significant surge in sign-ups and brand awareness.
Dave secured a deal with two sharks and is currently in the agreement stage.
Before Shark Tank, LUZO had raised around ₹6.5 crore.
Dave personally handled customer complaints for nearly two years to build trust.

The India beauty and wellness industry is highly competitive with thousands of salons and clinics.
Market fragmentation is seen as an opportunity for transparency, deals, and convenient booking.
Early hurdles included securing investment, as the team was initially inexperienced with investors.
The Shark Tank appearance boosted brand awareness and user sign-ups significantly.
The company's strategy is to onboard large well-known brands first to attract smaller vendors.

LUZO is an online booking platform for salons, spas, and dermatology clinics.
It provides deals and transparent pricing to customers.
It helps vendors manage bookings and improve efficiency digitally.
The company operates across major cities in India and is expanding its vendor network.
Word-of-mouth, positive reviews, and consistent service quality build credibility.
Dermatology treatments are among the highest-spending categories on the platform.
There is growing demand for beauty services among male customers.
The five-year goal is to onboard 10,000 vendor partners across India.
The target is for each vendor to receive at least one appointment per day through the platform.

Plans to integrate AI for customer experience, personalization, and vendor operations.
Aims to onboard 10,000 vendor partners across India in five years.
Targets becoming a ₹500 crore company in the coming years.

Two sharks from Shark Tank India (lead) — Investors from the television show Shark Tank India.

Product: A tech-enabled marketplace platform that aggregates and curates high-quality salons, spas, and wellness clinics.
Customers: Consumers looking to discover and book premium grooming and wellness services.
How it makes money: Earns commissions or fees from beauty and wellness partners for booking facilitation and digital marketplace services.
What sets it apart: Offers a seamless, digital-first booking experience with verified, curated luxury wellness partners.
Operations: Based in India, expanding its partner network across Tier-1 cities.