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Funding · Commerce & Consumer Brands

Limelight Diamonds raises Rs 275 crore from Bhathwari Group

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Date
Company
Limelight Diamonds
What it does
Lab-grown diamond jewellery retailer
Kind
Funding
Amount
Rs 275 crore
Stage
strategic
Founded
2019
Sector
Commerce & Consumer Brands

What they do

Limelight Diamonds sells lab-grown diamond jewellery through over 75 stores across India

What happened

The company raised Rs 275 crore in a strategic funding round led by core promoter Bhathwari Group

Why it matters

Funds will expand manufacturing and add 100 new stores to reach 200 locations by 2027

The details

  • Limelight Diamonds completed a strategic funding round in July 2026.
  • The company raised Rs 275 crore through equity and cash consideration.
  • Bhathwari Group, the core promoters, led the investment round.
  • Key strategic partners and franchise partners from the jewellery industry participated.
  • BSC Advisors acted as the financial advisor for the transaction.
  • The funds support vertical integration and manufacturing infrastructure expansion.
  • The company plans to enhance design capabilities and accelerate nationwide retail growth.
  • This is the latest development for the lab-grown diamond jewellery brand.

The bigger picture

  • Lab-grown diamonds align with India's 'Make in India' vision.
  • Domestic manufacturing capabilities support the growing sustainable luxury market.
  • Consumer acceptance of sustainable alternatives to mined diamonds is rising.

About the business

  • Limelight Diamonds specializes in CVD lab-grown diamond jewellery products.
  • The product range includes solitaire collections and everyday fine jewellery.
  • The brand offers bridal jewellery and contemporary statement pieces.
  • It positions itself as a sustainable alternative to mined diamonds.
  • The company operates over 75 exclusive brand stores across India.
  • Its retail network covers more than 45 cities nationwide.
  • Limelight claims to have the widest retail network for lab-grown diamonds in India.
  • The business model mixes company-owned and franchise-operated stores.
  • Founders focus on exceptional brilliance, purity, and contemporary design.

What happens next

  • The company aims to add 100 new stores in 2026.
  • Limelight plans to scale its network to 200 stores by 2027.
  • Expansion will focus on metro cities and emerging Tier II markets.
  • Manufacturing infrastructure will be expanded to support vertical integration.

The deal

Type
equity

Investors

  • Bhathwari Group (lead) — Core promoters of Limelight Diamonds.

Founders

  • Pooja Madhavan, Founder & MD

About Limelight Diamonds

Product
grown diamond brand

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