Funding · Commerce & Consumer Brands
Limelight Diamonds raises Rs 275 crore from Bhathwari Group
By Startup Enthusiast ·
- Date
- Company
- Limelight Diamonds
- What it does
- Lab-grown diamond jewellery retailer
- Kind
- Funding
- Amount
- Rs 275 crore
- Stage
- strategic
- Founded
- 2019
What they do
Limelight Diamonds sells lab-grown diamond jewellery through over 75 stores across India
What happened
The company raised Rs 275 crore in a strategic funding round led by core promoter Bhathwari Group
Why it matters
Funds will expand manufacturing and add 100 new stores to reach 200 locations by 2027
The details
- Limelight Diamonds completed a strategic funding round in July 2026.
- The company raised Rs 275 crore through equity and cash consideration.
- Bhathwari Group, the core promoters, led the investment round.
- Key strategic partners and franchise partners from the jewellery industry participated.
- BSC Advisors acted as the financial advisor for the transaction.
- The funds support vertical integration and manufacturing infrastructure expansion.
- The company plans to enhance design capabilities and accelerate nationwide retail growth.
- This is the latest development for the lab-grown diamond jewellery brand.
The bigger picture
- Lab-grown diamonds align with India's 'Make in India' vision.
- Domestic manufacturing capabilities support the growing sustainable luxury market.
- Consumer acceptance of sustainable alternatives to mined diamonds is rising.
About the business
- Limelight Diamonds specializes in CVD lab-grown diamond jewellery products.
- The product range includes solitaire collections and everyday fine jewellery.
- The brand offers bridal jewellery and contemporary statement pieces.
- It positions itself as a sustainable alternative to mined diamonds.
- The company operates over 75 exclusive brand stores across India.
- Its retail network covers more than 45 cities nationwide.
- Limelight claims to have the widest retail network for lab-grown diamonds in India.
- The business model mixes company-owned and franchise-operated stores.
- Founders focus on exceptional brilliance, purity, and contemporary design.
What happens next
- The company aims to add 100 new stores in 2026.
- Limelight plans to scale its network to 200 stores by 2027.
- Expansion will focus on metro cities and emerging Tier II markets.
- Manufacturing infrastructure will be expanded to support vertical integration.
The deal
- Type
- equity
Investors
- Bhathwari Group (lead) — Core promoters of Limelight Diamonds.
Founders
- Pooja Madhavan, Founder & MD
About Limelight Diamonds
- Product
- grown diamond brand
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