Roundup · AI & Deep Tech

Aigenc launches AI tool to optimize digital ad performance

What they do

Aigenc is an AI-powered martech platform that helps brands analyze and improve their digital advertising funnel

The startup breaks down ad creatives into hooks and formats to generate new concepts and score ideas before launch

Founded in June 2026 by ex-Momspresso cofounders, Aigenc operates in a global market projected to reach $82 billion by 2030

Aigenc was founded in June 2026 as an AI-powered martech platform for brands.
The company helps brands understand their digital ad funnel performance through detailed analysis.
Aigenc breaks down ad creatives into components like hooks, real-time bidding data, and creator types.
The platform uses brand's winning patterns to generate new concepts, scripts, and storyboards.
Aigenc scores creative ideas before launch to flag weak concepts early in the process.
Teams across strategy, creative, and growth refine the AI output with human judgment.
Founders Vishal Gupta and Prashant Sinha previously cofounded Momspresso, which they sold to Honasa Consumer five years ago.
The startup positions itself as a software platform and operating partner for marketing optimization.

The global AI-in-marketing market is estimated to become an $82 billion opportunity by 2030.
Brands are increasingly seeking tools to automate and optimize complex digital advertising workflows.
The founders bring experience from previous exits in the consumer goods sector.

Aigenc provides an AI-powered platform for analyzing digital advertising performance.
It breaks down ad creatives into specific elements like hooks and formats.
The system generates new creative concepts based on successful brand patterns.
It scores ideas before launch to identify potential weaknesses early.
Human teams refine the AI-generated outputs for final deployment.
The platform serves brands looking to optimize their marketing spend.
It integrates strategy, creative, and growth functions into one workflow.
The business model focuses on providing martech infrastructure to clients.