Launch · Consumer Internet & Media

LightFury Games unveils E-Cricket esports title

By Startup Enthusiast · 14 January 2026

What they do

LightFury Games is India's first AAA-focused game-tech studio

It unveiled its E-Cricket logo and brand integrations during The Ashes and BBL matches

The studio plans to expand into Australia, England and other major cricket markets; this marks a shift from early-stage development to a global…

LightFury Games, India's first AAA-focused game-tech studio, has unveiled its upcoming esports title E-Cricket.
The studio partnered with The Ashes and Big Bash League (BBL) cricket properties.
A new E-Cricket logo was rolled out during The Ashes and BBL matches.
Virtual pitch mat integrations appeared during live broadcasts of those matches.
The partnerships and logo launch mark a transition from early-stage development to an outward-facing phase.
The studio aims to build a long-term, globally relevant cricket gaming franchise from India.

This is a globally significant milestone for an Indian gaming studio.
It signals the studio's shift toward scale and global relevance.
The company plans to expand into Australia, England and other major cricket markets.

Product: AAA-rated cricket game eCricket with 700+ officially licensed cricketers and squad mode
Customers: Global mobile gamers passionate about cricket
How it makes money: Premium mobile gaming with officially licensed content and in-app monetization
What sets it apart: Exclusive partnerships with ICC and featuring officially licensed cricketers; phased closed beta approach with 300,000+ signups