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Analysis · Commerce & Consumer Brands

Licious appoints Tanvi Gangwar as PR head

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Date
Company
Licious
What it does
Fresh meat and seafood brand
Kind
Analysis
Sector
Commerce & Consumer Brands

What they do

Licious is a fresh meat and seafood brand with over 150 quality checks

What happened

Tanvi Gangwar joins as Associate Director – PR & Communications, bringing 14 years of experience

Why it matters

She previously worked at Madison PR, Unacademy, Epigamia, and Orient Electric

The details

  • Licious has appointed Tanvi Gangwar as Associate Director – PR & Communications.
  • She brings over 14 years of experience in communications.
  • Her earlier roles include stints at Madison PR, Unacademy, Epigamia, and Orient Electric.
  • Licious ran a campaign called 'Doubt Ko Karo Out' to highlight its quality checks.
  • Gangwar believes communication builds trust, not just headlines.

About the business

  • Licious is a fresh meat and seafood brand operating in a trust-critical industry.
  • The company enforces over 150 quality and safety checks.
  • It uses rigorous sourcing, lab testing, and temperature-controlled processing.

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