Funding · Commerce & Consumer Brands

Legend of Toys raises ₹21 crore in pre-Series A funding to expand global play brand

What they do

Legend of Toys makes high-quality remote-controlled toys with character-driven stories for children and collectors

The company raised ₹21 crore in a pre-Series A round to expand into new product categories and global markets

It has achieved ₹30 crore annualised revenue in 18 months of operations with 20% monthly growth and unit-economics-positive sales

Legend of Toys raised ₹21 crore in a pre-Series A funding round to expand its global premium toy brand.
The funding was led by Singularity Early Opportunities Fund and included participation from Veltis Capital, Enzia Ventures, DeVC, Atrium Angels, and Stride.
The company plans to use the funds to expand into new product categories, strengthen manufacturing, scale consumer marketing, and build a global presence.
Legend of Toys is focused on creating a character-driven play universe with storytelling, collectibility, and immersive consumer experiences.
Its current product lineup includes remote-controlled drift cars, off-road trucks, and high-speed RC vehicles priced between ₹1,599 and ₹8,799.
The startup claims to have achieved ₹30 crore annualised revenue in 18 months of operations with 20% month-on-month growth.
It has a unique 'repair-not-replace' model offering free lifetime service to build long-term consumer relationships.

India's toy industry is shifting from low-cost imports to premium, story-driven products with higher quality and global appeal.
Government initiatives like the Toys Quality Control Order and the National Action Plan for Toys are promoting domestic manufacturing and innovation.
The rise of D2C commerce and digital communities is enabling brands to build deeper relationships with niche consumer audiences.
India's toy exports increased by 239% between FY2014-15 and FY2022-23, creating opportunities for domestic brands.

Legend of Toys is a direct-to-consumer brand focused on creating a character-driven play universe with storytelling, collectibility, and immersive experiences.
The company's product lineup includes remote-controlled drift cars, off-road trucks, and high-speed RC vehicles.
Its products are priced between ₹1,599 and ₹8,799, targeting both children and the growing 'kidult' collector community.
Each toy is designed with character backstories, adventure-driven narratives, and collectible elements to encourage repeat engagement.
The startup offers a free Lifetime Service program to repair products rather than replace them, building long-term consumer relationships.

Expand into new play categories, including DIY and adjacent categories.
Scale manufacturing and sourcing operations.
Strengthen consumer marketing and build digital presence across India and global markets.
Grow its kidult collector community.
Position itself as a globally recognized Indian toy brand capable of competing in international markets.

Singularity Early Opportunities Fund (lead) — A venture capital firm focused on early-stage investments in technology and consumer startups.
Veltis Capital (participated) — A venture capital firm investing in high-growth startups with strong founder-market fit.
Enzia Ventures (participated) — A venture capital firm focused on early-stage investments in consumer and technology startups.
DeVC (participated) — A venture capital firm investing in deep-tech and consumer startups.
Atrium Angels (participated) — A network of angel investors and early-stage venture capital firms.
Stride (participated) — A venture capital firm investing in early-stage startups with scalable business models.

Product: Remote-controlled cars, trucks, and narrative play lines with character-led universe and accompanying stories
Customers: Children, enthusiasts, and collectors seeking premium, story-driven toy experiences
How it makes money: D2C direct sales with premium pricing and repair-not-replace lifetime service model
What sets it apart: Character-driven play universe with storytelling, community engagement, and product support differentiating from traditional toys