KlugKlug named creator data partner of skills council
By Abha Lohia ·
PartnershipConsumer Internet & Media
- KlugKlug runs an AI-based software platform that helps brands find creators, study their audiences and plan influencer campaigns
- The media and entertainment skills body signed an agreement on 6 October 2026 naming KlugKlug its official influencer intelligence platform
- The tie-up aims to help the council spot creator talent, back genuine brand collaborations and link skilling programmes to the creator economy
What happened
- KlugKlug signed an MoU with the Media & Entertainment Skills Council.
- It is now the council's official influencer intelligence platform.
- The signing took place at a council board meeting in New Delhi.
- The platform will support creator discovery and audience analysis.
- It will also help build partnerships between creators and organisations.
Why it matters
- The creator economy is shaping media, entertainment and youth career choices.
- Data on creators helps organisations choose partners with more confidence.
- Skilling bodies can use such data to match training with real demand.
The business
- KlugKlug is an AI-powered software-as-a-service platform for influencer marketing.
- It helps brands and agencies discover creators and review audience quality.
- It also supports campaign tracking and partnership development.
What happens next
- The council plans to use the platform across its creator-focused programmes.
Words to know
- MoU
- Memorandum of understanding, a written agreement to cooperate.
Same day
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