Funding · AI & Deep Tech

Kily raises Rs 30 crore seed round

By Startup Enthusiast · 4 August 2026

What they do

Kily builds AI agents that automate pricing, ads, inventory and marketplace operations

It raised Rs 30 crore seed funding led by Sorin Investments, with Razorpay and Wyser Capital

The startup was founded in 2025 by former Flipkart, Amazon and Affle executives

Kily is an agentic enterprise AI startup that has raised a Rs 30 crore (approximately $3.1 million) seed funding round.
The round was led by Sorin Investments, with participation from Razorpay and Wyser Capital.
Kily builds AI agents that automate pricing, advertising, inventory and marketplace operations for e-commerce and quick commerce brands.
The platform analyses marketplace data and autonomously executes decisions across Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart.
The funds will be used to deepen product capabilities, strengthen go-to-market efforts, and accelerate adoption among large Indian consumer brands.

Sorin Investments sees Kily defining a new category of AI-native enterprise software from India.
The startup was founded by three executives with experience at Flipkart, Amazon, and Affle.
ITC, a major consumer brand, is already a customer of Kily.

Kily is an agentic enterprise AI startup that builds AI agents for e-commerce and quick commerce brands.
The AI agents automate pricing, advertising, inventory, and marketplace operations.
The platform analyses marketplace data and autonomously executes decisions.
It operates across Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart.
Its agents include Autonomous Ads Manager, Listing Manager, Pricing Manager, RoAS & ACoS Estimator, and Promo & Bundles Planner.
The platform aims for 24x7 active management (called Extreme Diligence) and algorithm-driven insights (Enhanced Intelligence).
One customer is ITC, a large Indian consumer brand.

Sorin Investments (lead) — An early-stage VC firm led by Sanjay Nayar and Angad Banga. It closed a maiden Rs 1,347 crore fund in 2024.
Razorpay (participated)
Wyser Capital (participated)

Product: Agentic AI platform that autonomously manages pricing, inventory, ads, and product visibility across e-commerce and quick commerce marketplaces
Customers: Consumer brands and online sellers operating across e-commerce platforms seeking to optimize digital commerce operations
How it makes money: B2B SaaS platform providing autonomous AI agent services for marketplace management and commerce optimization
What sets it apart: Agentic AI that integrates real-time marketplace signals with brand objectives and constraints to make autonomous decisions across platforms