Funding · Commerce & Consumer Brands

Kiddo raises ₹12.5 crore in pre-seed round led by Campus Fund

By Startup Enthusiast · 17 September 2026

What they do

Kiddo delivers baby care and parenting essentials within minutes using life-stage based product recommendations

The ₹12.5 crore funding will be used for customer acquisition, dark store expansion in Delhi NCR, technology development, and team building

Kiddo targets high-income households and claims a blended gross margin higher than typical horizontal grocery quick-commerce players

Kiddo has raised ₹12.5 crore in a pre-seed funding round led by Campus Fund with participation from a group of strategic angels.
Ankit Kawatra founded Kiddo in 2025. The startup delivers baby care and parenting essentials within minutes, combining quick delivery with life-stage based product recommendations.
The funding will be used for customer acquisition, dark store expansion in Delhi NCR, technology development, and team building.
Kiddo claims to have curated more than 30,000 SKUs across baby essentials, fashion, and other categories since its launch.
The company currently operates in Delhi NCR and plans to expand its dark store network by the end of the year.
Kiddo targets high-income households and claims its blended gross margin is higher than that of horizontal grocery quick-commerce players.

India’s baby care market was valued at $31 billion in 2022 and is projected to reach $56 billion by 2029, growing at a CAGR of 13-14%.
Kiddo operates in a segment with established players like FirstCry and AllThingsBaby, as well as newer platforms like OZi and Peeko.
OZi raised $3.3 million in seed funding from Blume Ventures in October 2025 and $6.2 million in a Series A led by RTP Global in March 2026.
Peeko raised $3.2 million from Stellaris Venture Partners in August 2025 and ₹67.4 crore in a Series A led by Chiratae Ventures in August 2026.

Kiddo is a baby care quick commerce platform that delivers baby care and parenting essentials within 60 minutes.
The platform combines quick delivery with life-stage based product recommendations for parents.
Kiddo curates more than 30,000 SKUs across baby essentials, fashion, and other categories.
The company targets high-income households and operates in Delhi NCR, with plans to expand its dark store network by the end of the year.
Kiddo claims its blended gross margin is higher than that of horizontal grocery quick-commerce players.

Kiddo plans to expand its dark store network across Delhi NCR by the end of the year.
The company aims to become the default platform for baby-care purchases in urban India.

Campus Fund (lead) — Campus Fund is an early-stage venture capital firm focused on investing in **India’s consumer technology startups**.
strategic angels (participated) — A group of **strategic angels** participated in the funding round.