News · Commerce & Consumer Brands

PM Modi's tiger watch spotlights Jaipur Watch Company

By Startup Enthusiast · 21 April 2026

What they do

Jaipur Watch Company makes Indian mechanical timepieces with coin and stamp designs

PM Modi wore its tiger-motif watch on April 10, drawing attention to the brand

The company targets ₹40 Cr FY26 revenue and plans 25 outlets by end FY27

PM Modi wore a JWC watch with a tiger motif on April 10.
The watch was traced to Jaipur Watch Company, an Indian mechanical timepiece maker.
The brand was founded in 2013 to fill a gap for a homegrown heritage watch brand.
Founder Gaurav Mehta aims to build an Indian watch brand that outlasts him.
Patrons include Raveena Tandon and Ed Sheeran.
The company is open to raising strategic capital for scale and global distribution.

Customers are conditioned to Swiss or global luxury brands, so the company had to earn trust.
India lacked an ecosystem for high-precision watchmaking, with few vendors for luxury-grade tolerances.
The India luxury watch market is low-volume, high-value, making pricing power and margin discipline key.

Products include coin watches, stamp watches, hand-painted dials, and archived watches, with over 20 variants.
Flagship collections include Baagh (1947 one-rupee tiger coin), Eternal Watch (first independent India coin), Pichwai Art (Rajasthan miniature artists), and Imperial IV Automatic (King George VI half-rupee silver coin 1938-1945).
The company uses hybrid sourcing: precision movements from international makers, design and development in India.
Value comes from design IP, heritage interpretation, craftsmanship, and brand narrative, with substantial share generated in India.
Quality control involves repeated prototyping, multi-stage inspections, and tighter rejection standards, so many pieces never reach the shelf.
Coins, stamps, and craft inputs come from trusted suppliers, screened internally and planned in advance.
The business has two parts: bespoke and precious-metal timepieces (smaller revenue share, brand identity) and ready-to-wear stainless steel (larger share, broader premium audience).
Average order value is around ₹45,000.
The company has 14 outlets across India, with 5 more by June and a target of 25 by end FY27.

Open to raising strategic capital and partnerships for scale.
Aims for global distribution and institutional capabilities.
Plans controlled, measured growth with monitoring of inventory and customer acquisition.