Launch · Enterprise Software & IT
InMobi launches AI-powered self-service platform for programmatic media buyers
By Startup Enthusiast ·
- Date
- Company
- InMobi
- What it does
- mobile programmatic advertising platform
- Kind
- Launch
- Stage
- growth
- Based in
- Bengaluru
- Founded
- 2007
- Sector
- Enterprise Software & IT
What they do
InMobi Advertising, a global provider of mobile-first programmatic solutions, has introduced a new self-service platform called InMobi Buyer Hub
What happened
The platform offers access to mobile inventory and tools for deal creation, campaign optimisation, and data-driven targeting
Why it matters
The platform uses agentic AI technology to accelerate the curation process and allow buyers to generate programmatic deal IDs with increased efficiency
The details
- InMobi Advertising, a global provider of mobile-first programmatic solutions, has introduced a new self-service platform called InMobi Buyer Hub.
- The platform is designed to streamline the media buying process by offering access to mobile inventory and tools for deal creation, campaign optimisation, and data-driven targeting.
- The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side platforms, and media owners.
- The platform uses agentic AI technology to accelerate the curation process and allow buyers to generate programmatic deal IDs with increased efficiency.
- The platform incorporates a self-serve interface intended to simplify the experience and boost campaign outcomes.
- Several partners, including Audigent, @curate, Givsly, and Antipodes, are already live on the platform.
- InMobi plans to roll out a beta program later this spring, inviting brands and agencies to test the next phase of the Buyer Hub.
- The platform includes features such as omnichannel premium supply access, campaign-directed analytics, and brand safety tools.
The bigger picture
- The InMobi Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach to audience development.
- It allows buyers to pre-package high-quality, contextually relevant inventory, enriched with data, into curated deals that buyers can target more efficiently.
- The platform is designed to operate within privacy-compliant frameworks while providing targeting precision and real-time campaign insights.
About the business
- InMobi Advertising is a global provider of mobile-first programmatic solutions.
- The company offers tools, data, and expertise to help brands and consumers connect, discover, and transact at scale.
- InMobi's advertising platform powers customer growth by helping them engage their audiences and drive real connections.
- InMobi's advertising platform supports media buyers and owners by providing a blend of tools, data, and expertise to inspire lasting connections that grow brands and businesses on mobile and beyond.
What happens next
- InMobi plans to roll out a beta program later this spring, inviting brands and agencies to test the next phase of the Buyer Hub.
The deal
- Type
- launch
Founders
- Rhys Denny, Co-Founder and CEO of @curate
- Kunal Nagpal, Chief Business Officer at InMobi Advertising
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