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Funding · 2 November 2026Hyeglo Beauty₹7 CrSkincare-first makeup brand
FundingCommerce & Consumer Brands

Hyeglo Beauty raises ₹7 crore led by Sauce

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SeedNew DelhiFounded 2026
  • Hyeglo Beauty is a Delhi-based direct-to-consumer makeup and personal care brand started in April 2026 by Kanupriya Ahluwalia
  • Sauce led a ₹7 crore round, joined by Giga Capital, Consumer Collective, The Patient Capital and an executive from Reckitt
  • The money goes to product research, new launches, brand building and hiring as the company widens its range of products

What happened

  • Hyeglo Beauty raised ₹7 crore in a round led by Sauce.
  • Giga Capital, Consumer Collective, The Patient Capital and Reckitt's Arjun Purkayastha also put money in.
  • The funds go to research and development, new launches, brand building and hiring.

Why it matters

  • The brand is only months old and is funded early.
  • It targets skin-friendly makeup in the crowded D2C beauty market.

The business

  • Direct-to-consumer beauty and personal care brand.
  • Founded in April 2026.
  • Makeup designed around skincare.

The founders

Kanupriya Ahluwalia

Founder

Who put in money

What happens next

  • Expand the product portfolio.

Words to know

D2C
direct-to-consumer, selling straight to buyers without retailers

The numbers around it

Commerce & Consumer Brands in November 2026: 7 rounds with a disclosed amount, $119 million in all; the biggest was GIVA ($100M+). Every sector this year →

Other articles talking about it

The Economic Times ↗Entrackr ↗

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Terms in this story

  • D2C: A D2C (direct-to-consumer) brand makes its own products and sells them straight to buyers, mostly online, with no distributor or shopkeeper between. It owns the customer and the data but pays to find every buyer. Survival depends on repeat purchases beating customer acquisition cost, and on contribution margin after delivery and returns.

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