Funding · Professional & Local Services

Hulp raises $2.6m seed round for AI home help

By Startup Enthusiast · 5 August 2026

What they do

Hulp provides AI concierge and personal assistance services for urban households through WhatsApp

The company raised $2.6 million in a seed round co-led by Sparrow Capital and Bitkraft Ventures

Founder Tarun Mathur previously co-founded PolicyBazaar and built large product lines there

Hulp has raised $2.6 million in a seed round of funding to expand its operations.
The investment was co-led by Sparrow Capital and Bitkraft Ventures.
DeVC (Z47) participated in the round alongside the lead investors.
Yashish Dahiya, chairman and co-founder of PB Fintech, invested as an angel.
The startup was founded in April 2026 by Tarun Mathur, Neha Kulwal, and Vishal Singh Khutel.
Hulp currently operates in Delhi, Gurgaon, and Noida with a team of 50 members.
The company is piloting its services in the Delhi National Capital Region (NCR) area.
It has attracted a waitlist of over 1,561 families interested in its services.

The sector faces competition from players like M, which recently raised $11 million.
Other competitors include Swiggy Crew, Pokus, and Faff in the home services space.
Investors are backing the hybrid model that combines AI workflows with human assistants.
The funding supports expansion into major metros like Mumbai and Bengaluru.

Hulp offers an AI concierge and personal assistance service for urban households.
Users interact via WhatsApp or the Hulp app using voice notes for requests.
Services cover 15+ categories including government docs, laundry, and event bookings.
The platform handles tasks like kitchen management, meal planning, and home repairs.
It also manages runner services, gardening, pest control, and restaurant reservations.
The business model blends human assistants with automated AI workflows for efficiency.
Hulp is developing iOS and Android apps to expand its digital platform availability.
The company is currently piloting its full suite of services in the NCR region.
It aims to scale operations across five additional major Indian cities soon.

Hulp plans to use funds to expand its AI workflows for lifestyle and household tasks.
The company will strengthen its senior leadership team with new hires.
It aims to deepen tech and product capabilities to improve service delivery.
Expansion targets include Mumbai, Bengaluru, Pune, Hyderabad, and Chennai.

Sparrow Capital (Lead) — Venture capital firm co-leading the seed round.
Bitkraft Ventures (Co-lead) — Venture capital firm co-leading the seed round.
DeVC (Z47) (Participant) — Venture capital firm participating in the funding round.
Yashish Dahiya (Angel) — Chairman and co-founder of PB Fintech who invested personally.

Product: AI-assisted concierge service enabling users to delegate daily and recurring tasks across 15+ categories via WhatsApp and mobile app
Customers: Urban household residents seeking assistance with daily tasks, administrative work, travel and event planning
How it makes money: Subscription-based personal assistance service combining AI workflow automation with trained human concierge representatives
What sets it apart: Hybrid model leveraging AI to coordinate operations while maintaining human touch for complex household management tasks