Funding · Commerce & Consumer Brands
Good Farmer raises $1.5m for cafe expansion
By Startup Enthusiast ·
- Date
- Company
- Good Farmer Food Concepts
- What it does
- Coffee and burger brand operator
- Kind
- Funding
- Amount
- $1.5 million
- Stage
- Pre-Series A
- Based in
- Bengaluru
- Founded
- 2024
What they do
Good Farmer operates Maverick & Farmer coffee cafes and Square Burgers outlets in Bengaluru and Goa
What happened
The company raised $1.5 million in its first external funding round led by CreedCap with celebrity investors
Why it matters
Founders plan to expand to Mumbai and Delhi while strengthening production infrastructure and retail sales
The details
- Good Farmer Food Concepts raised $1.5 million in an ongoing Pre-Series A funding round.
- This marks the company's first external capital raise from outside investors.
- CreedCap led the investment round for the Bengaluru-based startup.
- Rohan Bopanna participated as an investor after previously collaborating on a signature coffee blend.
- Rahul Dravid joined the cap table for the first time as a participant in this round.
- Meraki Sport & Entertainment also invested alongside the lead investor and celebrities.
- The funds will be used to expand the national café footprint and invest in R&D.
- Expansion targets include new locations in Mumbai, Delhi NCR, and Goa.
The bigger picture
- Rahul Dravid and Rohan Bopanna are prominent Indian sports figures backing the venture.
- The company prioritized strengthening operations before seeking external funding.
- Founders aim to scale from seven current outlets to ten by the end of the year.
- The investment signals confidence in the farm-to-cup model and health-forward fast food concept.
About the business
- Good Farmer operates two consumer-facing brands under one parent company structure.
- Maverick & Farmer Coffee offers artisanal specialty coffee using a farm-to-cup model.
- The company owns a 140-acre coffee estate in Pollibetta, Coorg, for experimentation.
- Square Burgers & Co. serves quick-service food using fresh ingredients at modern outlets.
- Café locations include Ulsoor, Koramangala, Cunningham Road, and Yelahanka in Bengaluru.
- Additional café presence exists in Anjuna and Panjim in Goa.
- A Square Burgers outlet is located at the Dravid Centre for Sports Excellence.
- The retail vertical sells specialty coffee SKUs and home-brewing equipment via its website.
- B2B clients include Second Cup Coffee, Magnolia Bakery, and Courtyard Marriott.
What happens next
- Expand café footprint to Mumbai and Delhi NCR.
- Invest in research and development for coffee products.
- Strengthen retail vertical through direct-to-consumer sales channels.
The deal
- Type
- Pre-Series A
Investors
- CreedCap (lead)
- Rohan Bopanna (participated) — Indian tennis player who previously collaborated on a signature coffee blend.
- Rahul Dravid (participated) — Former Indian cricket captain joining the cap table for the first time.
- Meraki Sport & Entertainment (participated)
Founders
- Ashish D’abreo, co-founder
- Sreeram Gangadharan, co-founder
- Tej Thammaiah, co-founder
About Good Farmer Food Concepts
- Product
- Farm-to-cup artisanal coffee through Maverick & Farmer Coffee and modern health-focused fast food through Square Burgers & Co.
- Customers
- Cafe visitors, home coffee brewers, and B2B corporate or institutional coffee buyers.
- How it makes money
- Direct cafe hospitality sales, retail packaging of specialty roasts and equipment, and B2B wholesale supply.
- What sets it apart
- Integrated farm-to-cup model combining coffee farming, bean processing innovation, cafe hospitality, and retail merchandise.
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