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Launch · Enterprise Software & IT

GoKwik releases data on AI voice recovery for carts

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Date
Company
GoKwik
What it does
Ecommerce enablement and growth platform
Kind
Launch
Based in
Gurugram
Founded
2020
Sector
Enterprise Software & IT

What they do

GoKwik provides an all-in-one ecommerce enablement platform that helps direct-to-consumer brands with customer acquisition, checkout, engagement, and retention

What happened

The company announced that direct-to-consumer brands using its AI-powered voice calls alongside WhatsApp doubled their abandoned-cart recoveries compared to…

Why it matters

The findings indicate that combining voice calls with messaging helps address specific shopper questions at the point of purchase to complete transactions

The details

  • Ecommerce infrastructure provider GoKwik published six months of performance metrics indicating that internet retail brands employing automated voice conversations alongside text messages successfully double their shopping cart recovery counts.
  • The metrics span 30 merchants testing the conversational tool inside GoKwik's messaging module, which currently manages upwards of one million automated telephone interactions monthly.
  • Integrating telephone communication with text channels produced a return multiplier exceeding 10X when measured against standard text-only retention campaigns.
  • Consumers who interacted through both automated telephone agents and text reminders demonstrated a likelihood of finalizing transactions that was 2.5 times higher than single-channel users.
  • Participating retail sellers noted phone call pickup rates averaging between 60 and 65 per cent as automated dialogues addressed customer inquiries regarding delivery schedules and item specifications.
  • The company additionally debuted a promotional video in Gurugram featuring the slogan 'Yahan check nahi, seedha checkout karo' to emphasize payment security and consumer purchasing habits.

The bigger picture

  • Shopping carts often remain unfinished because buyers encounter unresolved inquiries regarding merchandise details, delivery schedules, payment options, or refund guidelines rather than lacking purchasing desire.

About the business

  • GoKwik operates an all-in-one direct-to-consumer ecommerce growth platform that connects shopper intelligence, checkout performance, and post-purchase experiences.
  • The platform serves over 20,000 merchant brands across India by providing tools to increase conversion rates, reduce returns, and enhance customer journeys.
  • Core product offerings include Kwik Pass for password-free logins, Kwik Ads for targeted campaigns, Kwik Engage for automated customer messaging, and Kwik Checkout.
  • The company provides a smart cash-on-delivery suite with risk insights to spot risky shoppers and manage return-to-origin shipments effectively.
  • Return Prime helps merchants simplify return and exchange requests while recovering revenue through store credits and product upsells.
  • Security features include compliance with industry standards such as PCI DSS and ISO 27001 certification to ensure encrypted data protection.

What happens next

  • GoKwik plans to expand its AI calling capabilities across a larger set of brands and into additional ecommerce stages such as cash-on-delivery confirmation and customer support.

The deal

Type
launch

Founders

  • Chirag Taneja, Co-Founder and Chief Executive Officer

About GoKwik

Product
A commerce stack for D2C brands covering discovery, checkout, payments, shipping, and marketing tools.
Customers
D2C brands and ecommerce merchants.
How it makes money
It sells commerce infrastructure and related services to merchants, likely on a software and platform basis.
What sets it apart
Integrated checkout and conversion stack that works across channels such as ChatGPT and WhatsApp.

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