L Catterton makes strategic investment in Glance
By Abha Lohia ·
Glance: funding and every story →
- Glance is an AI shopping platform that uses agentic AI to personalise product discovery on phones, connected TVs and other screens
- L Catterton, an investor focused on consumer brands, has put money into Glance in a strategic deal; the size was not shared
- The backing will support expansion, especially in the US, where Glance reaches devices through Samsung, Motorola and DIRECTV tie-ups
What happened
- L Catterton made a strategic investment in Glance.
- The amount was not disclosed.
- Glance will grow mainly in the US.
Why it matters
- Shopping is shifting to AI-led discovery.
- The investor brings consumer-industry expertise and a global network.
The business
- Glance personalises product discovery with agentic AI.
- It runs across smartphones and connected TVs.
- It is available on millions of US devices.
- Partners include Samsung, Motorola and DIRECTV.
The founders
Who put in money
- L Catterton Investor — Consumer-focused firm managing about $40 billion
- Mithril Capital Existing backer
- Google Existing backer
- Jio Platforms Existing backer
Words to know
- Agentic AI
- AI that takes actions for the user, not just answers.
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