Glance to come built into Android TVs
By Abha Lohia ·
- Glance is an AI-led shopping and discovery platform from the InMobi group, led by founder Naveen Tewari
- A tie-up with Google will place Glance by default on Android TVs in the US, India and Japan
- Idle TV screens become shoppable storefronts for fashion, travel, food and wellness, following a Samsung deal for US smart TVs in June
What happened
- Glance will be pre-integrated on Android TVs.
- Launch covers the US, India and Japan.
- TV screens turn into interactive shopping storefronts.
- Categories include fashion, travel, food and wellness.
- The experience is opt-in and uses a shopping agent.
Why it matters
- It puts Glance in front of a very large base of TV viewers.
- It extends the earlier Samsung smart TV rollout.
- Commerce on the living-room screen is a new sales channel.
The business
- Glance builds AI-first commerce and discovery experiences.
- It sits within the InMobi group.
- It has also integrated its shopping technology on Apple iOS.
The founders
- Also founder of InMobi
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