Funding · Commerce & Consumer Brands

FruBon secures funding from Fireside Ventures

By Startup Enthusiast · 13 April 2026

What they do

FruBon is a consumer dairy and ice cream brand with over 200 SKUs including ice creams, flavoured milk, paneer, ghee, lassi, and chaach

The company raised an undisclosed amount from Fireside Ventures, Narotam Sekhsaria Family Office, and angel investors

Funds will expand retail footprint, enhance production and cold chain, and accelerate portfolio innovation in North India

FruBon secured an undisclosed amount of funding from Fireside Ventures, Narotam Sekhsaria Family Office, and angel investors.
The funding round was led by Fireside Ventures, with participation from the family office and angels.
The company plans to use the funds to strengthen its presence in ice cream and value-added dairy across North India.
It will also expand its retail footprint, enhance production and cold chain, and accelerate portfolio innovation.
FruBon will bolster its distribution and supply chain with the new capital.
The company has been commercially active since 2017 and now reaches over 75 cities and towns in North India.

The investment comes as consumer dairy and ice cream brands see growing demand in India's quick commerce and modern retail channels.
Fireside Ventures is a known consumer-focused venture fund, adding credibility to FruBon's growth plans.
The funding will help FruBon compete with larger established dairy players in the region.

FruBon is a consumer dairy and ice cream brand with a portfolio of over 200 SKUs (stock keeping units, or distinct products).
Its products include ice creams, flavoured milk, paneer, ghee, lassi, and chaach.
The company sells through general trade (traditional retail stores), modern retail (supermarkets and hypermarkets), HORECA (hotels, restaurants, and caterers), and quick commerce platforms.
FruBon has expanded to over 75 cities and towns across North India since its 2017 commercial launch.
The company focuses on both ice cream and value-added dairy categories.

Use funds to strengthen presence in ice cream and value-added dairy across North India.
Expand retail footprint and enhance production and cold chain.
Accelerate portfolio innovation and bolster distribution and supply chain.

Fireside Ventures (lead) — A venture capital firm focused on consumer brands.
Narotam Sekhsaria Family Office (participated) — The family office of Narotam Sekhsaria, an Indian industrialist.
Angel investors (participated) — Individual investors providing early-stage capital.

Product: Ice cream, flavoured milk, paneer, ghee, lassi, chaach and other dairy products with portfolio of 200+ SKUs
Customers: End consumers and retail chains purchasing premium dairy and ice cream products
How it makes money: D2C and retail distribution of branded dairy and ice cream products with manufacturing in-house
What sets it apart: Only ice cream manufacturing setup in Rajasthan with unique position to address market gaps and opportunities