Funding · Commerce & Consumer Brands
Foodstories raises ₹50 crore from Nikhil Kamath to expand India's premium food lifestyle platform
By Startup Enthusiast ·
- Date
- Company
- Foodstories
- What it does
- premium food lifestyle platform
- Kind
- Funding
- Amount
- ₹50 Cr
- Stage
- Series B
- Founded
- 2024
What they do
Foodstories is a premium food lifestyle platform connecting consumers with curated food producers, chefs, and artisans
What happened
The company raised ₹50 crore in funding from Nikhil Kamath and continued support from the Narotam Sekhsaria Family Office
Why it matters
The funds will be used to expand retail presence in Mumbai, scale digital commerce, and enhance delivery capabilities
The details
- Foodstories has raised ₹50 crore in funding from Nikhil Kamath, with continued support from the Narotam Sekhsaria Family Office.
- Ashni Biyani and Avni Biyani, the co-founders, have built a platform that connects consumers with curated food producers, chefs, and artisans.
- Foodstories aims to redefine how modern consumers engage with food by combining curated products, experiential retail, and digital commerce.
- Nikhil Kamath praised Foodstories for building the infrastructure needed to support better food choices and lifestyle changes.
- Foodstories has already established a retail presence in Delhi, Bengaluru, and Hyderabad, and is now expanding into Mumbai with a flagship store in Bandra and a second outlet in Lokhandwala expected to open soon.
- The fresh capital will be used to scale digital commerce operations, enhance delivery capabilities, and strengthen the experiential retail network.
The bigger picture
- India’s food and beverage sector is shifting toward premiumization, conscious consumption, and experience-driven purchasing, creating opportunities for curated platforms like Foodstories.
- The founders emphasize that growth will not come at the expense of quality, craftsmanship, or provenance.
- Foodstories aims to build a ₹1,000 crore business by focusing on curated products, experiential retail, and a strong digital platform.
About the business
- Foodstories is a premium food lifestyle platform that connects consumers with carefully selected farmers, artisanal producers, chefs, bakers, and food makers.
- The company operates a curated food retail and digital commerce platform, offering high-quality, premium food experiences.
- It combines retail, hospitality, and digital engagement to create a unique ecosystem for food discovery and lifestyle.
- The company has a physical presence in Delhi, Bengaluru, Hyderabad, and Mumbai, with plans to expand further.
- It focuses on quality, craftsmanship, and provenance, ensuring that growth does not compromise its core values.
What happens next
- Foodstories plans to expand its retail footprint in Mumbai with a second outlet in Lokhandwala.
- The company will focus on scaling digital commerce operations and enhancing delivery capabilities.
- It aims to build a ₹1,000 crore business through a combination of curated products, experiential retail, and a strong digital platform.
The deal
- Type
- funding
Investors
- Nikhil Kamath (investor) — Co-founder of Zerodha, prominent investor in Indian startups.
- Narotam Sekhsaria Family Office (investor) — Early backer of Foodstories, continues to support the company’s long-term vision.
Founders
- Ashni Biyani, co-founder
- Avni Biyani, co-founder
About Foodstories
- Product
- Curated organic produce, global ingredients, premium meats and specialty foods with in-store wellness cafes and digital delivery
- Customers
- High-income urban consumers seeking premium curated food and lifestyle experiences
- How it makes money
- Experiential retail with omnichannel approach combining physical stores, online ordering and hyperlocal delivery
- What sets it apart
- Experience-led premium retail strategy targeting top 3% consumers with curated products and hospitality
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