Milestone · Commerce & Consumer Brands

Flipkart Minutes marks two years of operations

By Startup Enthusiast · 11 September 2026

What they do

Flipkart Minutes is the quick commerce arm of Flipkart that serves over 150 Indian cities using micro-fulfilment centres

The service completed two years of operations, crossing 1,200 micro-fulfilment centres and handling roughly 1.1 to 1.2 million orders daily

Business in Tier-2 and smaller towns grew 25X year-on-year, where grocery order sizes have already surpassed those in major metropolitan cities

Flipkart Minutes completed two years of operations after rolling out in August 2024.
The business now logs between 1.1 million and 1.2 million daily orders, rising from about 390,000 to 400,000 in November 2025.
Its network crossed 1,200 micro-fulfilment centres (small local storage hubs for speedy dispatch) in September 2026.
The service operates across more than 150 cities throughout India.
In the top ten Indian cities, the service runs 627 dark stores, leading Instamart but trailing Blinkit and Zepto.
The platform has generated more than 4 lakh direct and indirect jobs since its inception.

Total business expanded 4X year-on-year, led by a 25X surge in Tier-2 and smaller cities.
Customer retention remained solid with a repeat rate of roughly 60% across user purchases.
Its Gen Z consumer base increased nearly 5X over the past 12 months, driving substantial order volume.
A July 2026 industry report showed metro regions were overbuilt with 4,300 dark stores against a profitable capacity of 3,600.

The company focuses on expanding into Tier-2 and smaller cities where grocery order values outstrip metro sizes.
Gen Z shoppers generate over 45% of orders in categories like beauty, electronics, gaming, and wearables.
The platform works alongside close to 500 direct-to-consumer brand partners to distribute merchandise.
Fresh produce supplies are sourced via Farmer Producer Organisations linking growers straight to retail buyers.
The fleet increasingly deploys electric vehicles and battery-swapping setups for neighborhood drop-offs.
Fresh fruits and vegetables are packed in lighter compostable and biodegradable wrappers to curb virgin plastic usage.

Launch services in Tier-2 and smaller locations including Ambala, Barabanki, Bhagalpur, Durgapur, Kanpur, Roorkee, Siliguri, Salem, and Tiruppur.
Reach a target of 1,500 dark stores by the close of 2026.