Funding · Consumer Internet & Media

Flam raises INR 38 Cr to expand mixed reality content platform globally

By Startup Enthusiast · 23 July 2026

What they do

Flam is a mixed reality (MR) platform that helps brands create interactive content accessible via mobile cameras

The startup raised INR 38 Cr ($4.5 Mn) in a pre-Series A round from institutional investors and existing backers

The funding will be used to expand Flam’s presence in North America, Europe, and the MENA region

Flam, a mixed reality (MR) startup, raised INR 38 Cr ($4.5 Mn) in a pre-Series A funding round.
The round included participation from Turbostart, Twin Ventures, Alphatron Capital, and undisclosed angel investors and family offices.
Existing investors such as Inventus Capital Partners, SVQ, and 9Unicorns also participated in the round.
The startup plans to use the funds to expand its operations in North America, Europe, and the MENA region.
Flam was founded in 2021 by Shourya Agarwal and helps brands create interactive MR content accessible via mobile cameras.
The company uses AI, image recognition, and ground tracking to optimize 3D graphics and enable MR content creation.
Flam has already deployed MR campaigns for major brands like Britannia, Netflix, Wargaming, AJIO, and WPP.

The Indian extended reality (XR) market is growing rapidly, with the market projected to reach $1.2 Bn by 2029.
More Indian brands are adopting AR and VR for marketing, which has increased interest in MR platforms like Flam.
Flam’s platform allows brands to deploy immersive content without requiring specialized headsets, making it accessible to a broader audience.
Recent market testing shows that interactive MR overlays are driving higher user retention across digital platforms.

Flam is a mixed reality (MR) platform that helps brands create interactive content accessible via mobile cameras.
The platform uses AI, image recognition, and ground tracking to optimize 3D graphics and enable MR content creation.
Flam’s technology allows brands to deploy immersive content directly to consumer smartphones without requiring specialized headsets.
The startup has already deployed MR campaigns for major brands like Britannia, Netflix, Wargaming, AJIO, and WPP.
Flam’s clients include a variety of industries, from entertainment to retail and online casinos looking to gamify loyalty programs.

Flam plans to expand its operations in North America, Europe, and the MENA region.
The startup aims to make mixed reality (MR) a permanent part of brand marketing strategies.

Turbostart (investor) — An institutional investor in the round.
Twin Ventures (investor) — An institutional investor in the round.
Alphatron Capital (investor) — An institutional investor in the round.
Inventus Capital Partners (existing investor) — An existing investor in Flam.
SVQ (existing investor) — An existing investor in Flam.
9Unicorns (existing investor) — An existing investor in Flam.

Product: An app-less mixed reality platform enabling brands to create and publish interactive 3D and digital experiences.
Customers: Large technology, e-commerce, and consumer brands looking to run interactive marketing campaigns.
How it makes money: B2B SaaS or service fees for publishing and hosting mixed reality advertising content.
What sets it apart: Proprietary AI infrastructure that delivers real-time 3D and mixed reality experiences in under 300 milliseconds without requiring app downloads or browser redirects.