Launch · Commerce & Consumer Brands

Fix My Curls reported ₹21.42 Cr in revenue for FY25

By Startup Enthusiast · 18 February 2026

What they do

Fix My Curls makes shampoos, conditioners and styling products for textured hair

The brand plans to launch 10-12 new products and enter five new countries

It targets ₹100 crore annual revenue by FY28 after 145% growth in FY25

Fix My Curls was launched in 2019 by founder Anshita Mehrotra.
The brand offers complete routines for cleansing, conditioning and styling textured hair.
Its formulations are tailored for Indian weather and hard water.
The brand has over 55 SKUs (stock-keeping units, or distinct products) across wash and styling categories.
Flagship products include Curl Quenching Hair Butter, Leave-In Cream and Flaxseed Gelly.
All products are paraben-free, silicone-free, vegan, cruelty-free and PETA certified.
Manufacturing is done by Fixderma India in Neemrana, Rajasthan.
In June 2025, the brand underwent a major visual rebranding, updating over 500 digital assets including logo and packaging.

The Indian textured haircare market is estimated to grow from $4.1 billion in 2026 to $5.2 billion by 2031.
Fix My Curls achieved 145% year-on-year revenue growth in FY25, reaching ₹21.42 crore.
Three of four product launches in the past year became category best-sellers on Nykaa.
The brand's quick commerce channel now contributes 30% of sales.

Fix My Curls makes products for textured hair including cleansing, conditioning and styling routines.
Its formulations are designed for Indian weather and hard water conditions.
The brand has over 55 SKUs across wash and styling categories.
Flagship products are Curl Quenching Hair Butter, Leave-In Cream and Flaxseed Gelly.
All products are paraben-free, silicone-free, vegan, cruelty-free and PETA certified.
Manufacturing is done by Fixderma India in Neemrana, Rajasthan.
Sales channel mix: marketplaces 45%, quick commerce 30%, D2C website 15-20%.
International revenue accounts for 9% of total sales.

Fix My Curls plans to launch 10-12 new products over the next 12-18 months.
It aims to expand offline presence globally and enter at least five new countries beyond current presence in Germany, Romania, Saudi Arabia.
The brand targets ₹100 crore annual recurring revenue (ARR) by FY28.
Long-term goal is to evolve into a full-stack haircare ecosystem targeting frizz, damage and scalp health across all hair types.