Funding · Commerce & Consumer Brands
Ekatra Retail Ventures raises ₹10 crore strategic investment
By Startup Enthusiast ·
- Date
- Company
- Ekatra
- What it does
- Luxury lab-grown diamond jewellery brand
- Kind
- Funding
- Amount
- ₹10 crore
- Stage
- seed
- Founded
- 2026
What they do
Ekatra Retail Ventures operates as a vertically integrated luxury brand producing lab-grown diamonds and lightweight jewellery using proprietary hollow gold…
What happened
The company secured a ₹10 crore strategic investment at a ₹100 crore valuation within 100 days of its official launch
Why it matters
The startup holds four patents for diamond cuts and maintains a design library of over 5,000 pieces for global markets
The details
- Ekatra Retail Ventures raised ₹10 crore in a strategic investment round.
- The funding round valued the company at ₹100 crore.
- The capital was raised within 100 days of the company's official launch.
- The company launched its operations on International Women's Day, March 8, 2026.
- Funds will support brand building, retail expansion, and product innovation.
- The company plans to scale its presence across India, the US, and the Middle East.
The bigger picture
- The company launched shortly after gold prices in India hit record highs exceeding ₹1.5 lakh per 10 grams.
- The founder previously deployed ₹10 crore of personal capital over two years to develop the brand before its launch.
- The brand focuses on Type IIa lab-grown diamonds, which represent the rarest category of diamonds.
About the business
- Ekatra is a design and technology company focused on the luxury lab-grown diamond market.
- It uses a farm-to-finger model, growing and cutting its own diamonds in-house.
- The brand utilizes hollow gold construction technology to create lightweight statement jewellery.
- It holds four patents for diamond cuts, including the 108-facet Shristi Ratna.
- The company offers over 5,000 designs across its collections.
- Products are IGI certified and BIS hallmarked to ensure quality standards.
What happens next
- Expand retail footprint in India and international markets.
- Continue product innovation using proprietary gold and diamond technologies.
The deal
- Type
- strategic investment
Investors
- Vasuki Punj (angel) — Founder and strategic investor in the company.
Founders
- Pavitra Gandhi, Founder
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