News · Consumer Internet & Media
Dream11 pivots to free sports engagement platform
By Startup Enthusiast ·
- Date
- Company
- Dream11
- What it does
- Global sports engagement platform
- Kind
- News
- Based in
- Mumbai
What they do
Dream11 operates a multi-sport platform providing live streaming, statistics, commentary, and community experiences for fans
What happened
The company has ended all prize-money contests and transitioned to a free-to-play model following new gaming regulations
Why it matters
This pivot follows the 2025 law prohibiting online money games, which impacted over 95% of the company's previous revenue
The details
- Dream11 has officially ended all prize-money contests on its platform.
- The company completed a pivot to become a global sports engagement platform.
- Users confirmed that paid contests have stopped and subscription fees are being refunded.
- The platform now focuses on AI-first personalization for sports fans worldwide.
- The service provides live streaming, match statistics, commentary, and community-driven social contests.
- The company previously tested this model through IPL 2026 using creator-led watch-alongs.
The bigger picture
- The Promotion and Regulation of Online Gaming Act, 2025 prohibited online money games in India.
- This legislative change eliminated more than 95% of the company's total revenue.
- The company halted all paid contests immediately after the law came into force.
About the business
- The platform serves a user base of 300 million people.
- It offers content across multiple sports, leagues, teams, and individual players.
- The platform uses AI to personalize the experience based on user preferences.
- It operates from its corporate office in Worli, Mumbai.
- The business is now structured as a free-to-play engagement model.
The deal
- Type
- other
Founders
- Harsh Jain, Founder
- Bhavit Sheth, Founder
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