News · Commerce & Consumer Brands

Dogsee Chew refuses to remove 'Made in India' label

By Startup Enthusiast · 19 August 2026

What they do

Dogsee Chew makes yak cheese dog treats with Himalayan origins

A UK distributor asked it to remove the 'Made in India' label; it refused

The startup earns about 95% of its revenue from exports to over 30 countries

Dogsee Chew makes yak cheese treats for dogs, highlighting its Himalayan origins.
A UK distributor asked the startup to remove the 'Made in India' label from its products.
Dogsee Chew refused to remove the label.
Cofounder Sneh Sharma spoke about this at the Inc42 'The D2C & Retail Summit' panel.
Sharma said the global perception of Indian products has improved over the past decade.
The startup earns about 95% of its revenue from exports.
It operates in over 30 countries.
Exports began out of necessity because India's pet care market was still nascent.

The panel discussed Indian consumer brands moving from exporting products to building global brands around quality, experience, and authenticity.
Panelist Shivani Malik said Indian brands should leverage their roots, not hide them.
Malik added that global consumers seek authenticity and craftsmanship.
Another panelist, Bharat Mandot, said brands must account for regulatory compliance costs across markets from the outset.

Dogsee Chew makes yak cheese treats for dogs.
Its brand story emphasizes Himalayan origins.
The startup earns about 95% of its revenue from exports.
It operates in over 30 countries.
Exports began out of necessity because India's pet care market was nascent.
The company chose not to compromise its ingredients or premium positioning for the domestic market.
Its first international inquiry came from Spain, then it expanded to the UK, Europe, and the US.

Product: pet treat brand
Customers: Pet parents and pet retailers buying premium dog treats
How it makes money: It sells premium vegetarian pet treats through consumer and retail channels.
What sets it apart: Its treats are all-natural, human-grade, and made from Himalayan cheese.