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Launch · AI & Deep Tech

Digital ShoutOuts Media launches Audience Base AI Ads

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Date
Company
Digital ShoutOuts Media
What it does
AI advertising intelligence platform
Kind
Launch
Based in
Gurgaon
Sector
AI & Deep Tech

What they do

Digital ShoutOuts Media introduced Audience Base AI Ads, an advertising intelligence platform built in India for emerging artificial intelligence environments

What happened

The system helps brands plan, activate, manage and measure marketing campaigns across conversational interfaces where consumers research and discover products

Why it matters

Initial tests showed high click-through rates and strong engagement, signaling that conversational tools can serve as effective performance channels for brands

The details

  • Digital ShoutOuts Media launched Audience Base AI Ads, an advertising platform built in India for emerging artificial intelligence environments.
  • The system helps brands plan, activate, manage and measure marketing campaigns across conversational interfaces where consumers research and discover products.
  • The software integrates campaign scheduling, audience targeting, creative production, campaign deployment, metric tracking and sales attribution into a single dashboard.
  • Initial tests across advertiser campaigns recorded a click-through rate exceeding 3% alongside encouraging conversion activity and strong engagement quality.
  • The company designed the technology as an infrastructure layer to help agencies manage monetisation opportunities as artificial intelligence platforms introduce ads.

The bigger picture

  • Consumer discovery habits are shifting as people increasingly use artificial intelligence tools to research products and compare alternatives rather than relying solely on traditional search engines.
  • People interacting via chat interfaces frequently possess higher readiness to buy since they are actively pursuing product suggestions and getting ready to purchase.

About the business

  • Digital ShoutOuts Media operates as a digital innovation and advertising intelligence enterprise based in India.
  • The company focuses on developing advanced platforms across media planning, audience insights, advertising technology and conversational brand experiences.
  • Its flagship offering serves as a unified command center for managing digital and artificial intelligence advertising environments.

What happens next

  • The company plans to expand the platform across campaign automation, contextual planning, creative workflows and conversion optimisation.
  • Management will evaluate additional advertising environments and incorporate them as platforms introduce monetisation options.

The deal

Type
launch

Founders

  • Ashish Kulshrestha, Founder

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