Launch · Commerce & Consumer Brands

DigiDukaan launches Jaipur pilot via Salescode.ai

By Startup Enthusiast · 15 June 2026

What they do

DigiDukaan connects retailers and brands using the ONDC network to digitize orders

The platform launched in Jaipur on June 19 with plans for Mumbai and Bengaluru

It aims to replace manual ordering with a common digital infrastructure like UPI

DigiDukaan is a B2B procurement platform built on the ONDC open network.
It was launched by Qwipo, an ONDC participant, to digitize retail operations.
The platform replaces manual phone ordering with digital orders and promo visibility.
A Hyderabad pilot onboarded over 10,000 retailers and 35 brands.
The Jaipur launch occurred on June 19 via tech partner Salescode.ai.
Expansions to Mumbai, Bengaluru, and Delhi NCR are planned for coming months.
The model connects retailers, distributors, and brands through interoperable frameworks.

India has over 1.4 crore kirana stores holding most FMCG sales.
Manual ordering remains inefficient for this massive informal retail sector.
ONDC provides a standardized infrastructure similar to UPI for retail transactions.
The platform aims to streamline supply chains for small independent shops.

DigiDukaan facilitates digital ordering between retailers and distributors or brands.
The service improves visibility of promotions for participating retailers.
It targets the large base of independent kirana stores across India.
The platform leverages existing ONDC seller and service provider networks.
Revenue models are not explicitly stated in the provided facts.
Operations focus on major Indian cities including Hyderabad and Jaipur.
The system integrates with broader logistics and financial services on ONDC.
It serves as a bridge between traditional stores and modern digital tools.