Launch · Commerce & Consumer Brands

Decathlon India launches running sub-brand Kiprun

By Startup Enthusiast · 25 September 2026

What they do

Decathlon India sells sports equipment, clothing, and footwear across physical stores and online retail channels throughout the country

The company launched its running sub-brand Kiprun with 35 new products, targeting over 5 million active runners by 2030

The move aims to capture rising demand in India's expanding running culture and growing market for specialised athletic gear

Decathlon India launched its dedicated running sub-brand named Kiprun to target the country's growing running community.
The brand introduced 35 new products as part of this rollout, which includes 17 high-performance running shoes tailored for athletes.
The company set a turnover target of crossing Rs 1,000 crore for the sub-brand.
Decathlon aims to reach over 5 million active runners across India by the year 2030.
The expansion strategy seeks to capitalise on the rising popularity of running culture and the expanding market for running gear in India.