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Acquisition · Commerce & Consumer Brands

Curefoods acquires majority stake in Frozen Bottle

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Date
Company
Curefoods
What it does
Cloud kitchen brand aggregator
Kind
Acquisition
Based in
Bengaluru
Founded
2020
Sector
Commerce & Consumer Brands

What they do

Curefoods operates a network of cloud kitchens and manages multiple food brands

What happened

It bought a majority stake in Frozen Bottle, a milkshake brand with over 110 outlets

Why it matters

This marks its twentieth acquisition in two years as it expands its dessert portfolio

The details

  • Curefoods acquired the majority stake in Frozen Bottle, a popular milkshake brand.
  • This transaction represents Curefoods' twentieth acquisition within a span of just two years.
  • Frozen Bottle founder Pranshul Yadav will continue to lead the brand as CEO.
  • The deal adds Frozen Bottle to Curefoods' existing portfolio of food delivery brands.
  • Curefoods aims to integrate Frozen Bottle into its shared cloud kitchen infrastructure.
  • The acquisition supports Curefoods' claim to be India's largest online dessert company.
  • Curefoods plans to add more snack-based brands to appeal to a wider audience.
  • Founder Ankit Nagori previously co-founded Cult.fit and worked at Flipkart.

The bigger picture

  • Curefoods recently raised $62 million in funding earlier in 2022.
  • The company operates more than 150 cloud kitchens across fifteen cities.
  • This move signals aggressive expansion in the competitive quick-commerce sector.
  • Curefoods has also merged with Maverix and secured Sbarro franchise rights.

About the business

  • Curefoods functions as a house of food brands sharing central infrastructure.
  • It operates over 150 cloud kitchens in fifteen Indian cities.
  • The company focuses on data-driven operations for category depth per brand.
  • Frozen Bottle offers thick shakes, ice cream jars, and eggless products.
  • Pre-acquisition, Frozen Bottle had over 110 outlets in more than 25 cities.
  • Curefoods' portfolio includes Eatfit, Sharief Bhai Biryani, OLIO, and Krispy Kreme.
  • The company targets expansion to 50 cities with over 250 outlets for Frozen Bottle.
  • Curefoods claims to be the largest online dessert company in India.
  • Gokul Kandhi serves as the Chief Business Officer overseeing these operations.

What happens next

  • Curefoods plans to expand Frozen Bottle to 50 cities.
  • The target is to reach over 250 outlets for the brand.
  • Curefoods intends to add more snack-based brands to the portfolio.

The deal

Type
Acquisition

Investors

Founders

  • Ankit Nagori, Founder
  • Pranshul Yadav, Founder & CEO

About Curefoods

Product
cloud kitchen firm
Customers
Consumers ordering prepared food through delivery and dining channels.
How it makes money
Sells branded food through its kitchen and delivery network.
What sets it apart
Portfolio across multiple popular food brands and formats.

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