Funding · Commerce & Consumer Brands

Cove and Lane raises seed funding

What they do

Cove and Lane sells premium workwear-leisure hybrid clothing designed for Indian weather

The startup raised ₹6 crore in seed funding to fund supply chain and R&D

Founders achieved EBITDA neutrality within one year, prioritizing unit economics over hyper growth

Cove and Lane has raised ₹6 crore in seed funding.
The company was founded in 2024 by Sanya Pradhan and Adit Purohit.
Funds will be used for supply chain, R&D, and brand identity.
The strategy prioritizes unit economics over hyper growth.
The founders have already achieved EBITDA neutrality within one year of operations.
Expansion plans include an experience store launch and entry into international markets.
New product categories are planned alongside the existing retail footprint in India.

The startup leverages Sanya Pradhan's family background in apparel manufacturing.
It targets modern Indian professionals seeking versatile premium apparel.
The brand focuses on timeless designs rather than fast fashion trends.

Cove and Lane operates in the bleisure category (workwear-leisure hybrid).
Products include proprietary fabrics named Soft Suit and Airlinen.
Fabrics are specifically designed for Indian weather conditions.
The brand emphasizes timeless designs over fast fashion cycles.
Target customers are modern Indian professionals seeking versatile clothing.
The company maintains a retail footprint across India.
Plans include launching an experience store for direct customer engagement.
Future expansion involves entering international markets with new product lines.