Funding · Commerce & Consumer Brands

Clarity Labs raises Rs 4 crore in seed round

By Startup Enthusiast · 20 April 2026

What they do

Clarity Labs makes functional skincare products like anti-acne and de-tan soaps for Indian consumers

It raised over Rs 4 crore in a seed round led by Artha Venture Fund II at a Rs 20 crore pre-money valuation

The brand plans to expand into hair wash, body wash, and face wash categories with the new capital

Clarity Labs, a functional personal care brand, raised over Rs 4 crore in a seed round.
The round was led by Artha Venture Fund II, with participation from angel investors.
The pre-money valuation was Rs 20 crore.
The company was founded by Karan Dokras in November 2024.
It is headquartered in Gurugram.
The funds will be used to accelerate product development, expand categories, and scale omnichannel distribution.

The Indian personal care market has high product proliferation but low regimen adherence.
The functional skincare segment in India is attracting early-stage capital.
Clarity Labs competes with brands like DERMATOUCH, Ghar Soaps, Chemist At Play, and Hoop.

Clarity Labs is a functional personal care brand focused on skincare for Indian consumers.
Its product philosophy emphasises simple, affordable, transparent, and performance-driven formulations.
The current portfolio includes a functional soap range targeting anti-acne, de-tan, muscle relief, and sensitive skin.
Its flagship product line, The BAR, was launched in March 2025.
Products are sold through its D2C website, Amazon, Flipkart, and quick commerce platforms.
The company has 4 employees.

Artha Venture Fund II (lead) — A venture fund managed by Anirudh A. Damani; will support product/portfolio strategy, brand building, go-to-market, offline distribution, and B2B collaborations.
Angel investors (participated) — Undisclosed individual investors.

Product: Transparent formulation daily-use skincare solutions addressing specific concerns with measurable performance
Customers: Indian consumers seeking effective, ingredient-transparent personal care products for daily routines
How it makes money: D2C e-commerce and marketplace model with direct-to-consumer skincare distribution
What sets it apart: Functional formulations delivering outcomes in daily routines without requiring complex skincare regimens