Funding · Commerce & Consumer Brands

Chini Kum raises ₹1 crore for product development

By Startup Enthusiast · 10 July 2026

What they do

Chini Kum makes zero-sugar, guilt-free beverages with transparent ingredient labels

It raised ₹1 crore in seed funding, mostly for product development and prototyping

The brand is available in 19 cities via InstaMart and on Flipkart Minutes in metros

Chini Kum is a zero-sugar beverage brand targeting health-conscious Indians.
It raised ₹1 crore in seed funding, mostly for product development and prototyping.
The brand is available across 19 cities via InstaMart and in metros on Flipkart Minutes.
Its packaging uses pet bottles instead of cans for practicality and affordability.
The name Chini Kum means 'less sugar' and is familiar to Indian households.
The company plans to expand from carbonated beverages to broader healthier options.

India faces rising diabetes and obesity concerns, driving demand for healthier drinks.
Chini Kum differentiates by putting ingredients on the front of the pack with clear nutritional info.
The founder has experience in branding and marketing at Samsung, Motorola, and Flipkart.

Chini Kum makes zero-sugar, guilt-free beverages that are ingredient-first and transparent.
It targets health-conscious Indian consumers concerned about diabetes and obesity.
The brand is available in 19 cities via InstaMart and in metros on Flipkart Minutes.
It uses pet bottles instead of cans for practicality and affordability.
The company's long-term vision is to create healthier alternatives without sacrificing taste or affordability.

Expand from carbonated beverages to broader healthier beverage options.
Long-term vision: create healthier alternatives without sacrificing taste or affordability.

Product: Zero-sugar, low-calorie carbonated and non-carbonated beverages with prebiotic fibre, in lemon and mango flavours.
Customers: Health-conscious consumers in India seeking low-calorie, gut-friendly alternatives to sugary soft drinks.
How it makes money: Direct-to-consumer sales via its website and quick-commerce platforms like Swiggy Instamart.
What sets it apart: Naturally sweetened with stevia and monk fruit, containing about 7 calories per 100 ml and prebiotic fibre for gut health.
Operations: Initially launching in select metro markets, scaling distribution across India, with plans to expand flavour offerings.