Launch · Mobility & Logistics

Cars24 launches lifetime warranty and refreshes brand identity

By Startup Enthusiast · 9 February 2026

Date: 9 February 2026
Company: Cars24
What it does: Used car marketplace and auto tech platform
Kind: Launch
Based in: Gurugram
Founded: 2015
Sector: Mobility & Logistics

What they do

Cars24 is a home-grown used car marketplace that provides buying, selling, financing, and vehicle ownership services across multiple countries

What happened

The company launched India's first lifetime warranty on certified used cars, covering critical powertrain components for up to 12 years or 1.5 lakh kilometres

Why it matters

The launch precedes a planned initial public offering in six to twelve months, alongside financial results showing increased revenue and reduced losses

The details

Pre-owned vehicle platform Cars24 introduced an industry-first lifetime warranty program for second-hand automobiles in India.
This protection plan secures essential mechanical units such as the engine and transmission for a duration reaching 12 years or 1.5 lakh kilometres.
Eligible buyers receive this coverage exclusively on verified automobiles alongside complimentary digital claim processing and cashless service options.
An advertising initiative starring domestic chief executive Himanshu Ratnoo promotes this coverage alongside a separate 30-day return policy.
Management also modified the enterprise visual identity by replacing uppercase lettering with sentence case and introducing an open circular symbol alongside lighter blue hues.
Interim financial figures for the initial half of the fiscal year revealed an 18% revenue improvement reaching ₹651 crore alongside a reduced operational deficit of ₹162 crore.
Corporate leadership anticipates crossing ₹750 crore in adjusted revenue during the subsequent half-year period while preparing for a public share offering.

The bigger picture

Corporate expansion from a simple sales portal into a comprehensive driving ecosystem inspired a more subdued and approachable visual style.
This extended protection mechanism addresses mechanical anxiety for motorists planning long-term vehicle retention.

About the business

Cars24 operates an integrated automotive platform for buying and selling used cars, bikes, and providing vehicle financing.
The platform offers additional services including challan payment, car scrapping, vehicle valuation, inspections, insurance, and roadside assistance.
Through Cars24 Financial Services, an RBI registered NBFC [non-banking financial company, a firm that provides financial services and loans without holding a banking license], the company provides vehicle lending solutions.
Operations span across India as well as international markets including the UAE and Australia.
The company generates revenue through vehicle transaction gross merchandise value, loan disbursements, and vehicle ownership services.

What happens next

Pursue an initial public offering within 6 to 12 months.

Founders

Vikram Chopra, Founder & CEO
Gajendra Jangid, Co-founder & CMO
Mehul Agrawal, Co-founder
Ruchit Agarwal, Co-founder

About Cars24

Product: An online platform for used-car buying, selling, and related lending services.
Customers: Consumers and dealers transacting in used cars.
How it makes money: It earns from vehicle sales, marketplace transactions, and financing-related services.
What sets it apart: Uses AI to improve operating efficiency and support growth.
Operations: Operates across multiple countries and runs auction and retail businesses in India.

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