Acquisition · Professional & Local Services

WTF acquires independent creative agency BTG

What they do

BTG is a Mumbai-based creative agency serving luxury, beauty, and tech brands

WTF has acquired BTG for an undisclosed amount; BTG will operate independently

This is the second creative agency to join WTF, following One Hand Clap

WTF has acquired BTG, a Mumbai-based independent creative agency.
The financial terms of the deal were not disclosed.
BTG will operate independently under its existing founders and team.
Its creative practice will remain unchanged after the acquisition.
BTG gains access to capital, the WTF network, and distribution infrastructure.
This is the second creative agency to join WTF, after One Hand Clap.

Investor interest in founder-led creative agencies is increasing.
WTF is building a portfolio of creative businesses focused on branding, content, and strategy.
BTG was founded in 2018 without any institutional backing.

BTG provides strategy-led, culturally specific creative services.
It serves clients across luxury, beauty, hospitality, entertainment, technology, tourism, wellness, lifestyle, and consumer brands.
Its clients include Netflix, Prime Video, IKEA, Volkswagen, Bumble, Soho House, Marriott, and Nykaa.
BTG also works with founder-led and emerging brands.
The agency was founded in 2018 without any institutional backing.