Funding · Commerce & Consumer Brands

Bruno Milano raises ₹7.5 crore for watch expansion

By Startup Enthusiast · 20 August 2026

Date: 20 August 2026
Company: Bruno Milano
What it does: D2C watch brand
Kind: Funding
Amount: ₹7.5 Cr
Based in: Noida
Founded: 2024
Sector: Commerce & Consumer Brands

What they do

Bruno Milano is a Noida-based D2C (direct-to-consumer; selling directly to customers without intermediaries) watch brand offering quartz and chronograph…

What happened

Early-stage backer Sauce VC led a ₹7.5 crore equity injection joined by Titan Capital alongside multiple angel contributors

Why it matters

The startup plans to use the capital to expand its market presence, launch new designs quarterly, and increase availability on quick-commerce platforms

The details

Early-stage venture firm Sauce VC led a ₹7.5 crore financing round into Bruno Milano.
The round included participation from Titan Capital and notable angel investors.
Angel investors include Arjun Purkayastha, Roman Saini, and Kitty Agarwal.
The company will use the funds to expand its market presence across India.
Fresh proceeds will speed up the introduction of fresh watch designs and lineups.
The startup aims to strengthen its ecommerce and quick-commerce distribution channels.

The bigger picture

The company was bootstrapped (funded by founders' own savings) from its launch in 2024 until this current funding round.
The founders aim to bridge the gap between global design standards and affordable pricing for Indian consumers.
The watch sector has seen recent activity with competitors like Rotoris and Argos Watches also raising capital.

About the business

Bruno Milano sells D2C watches typically priced between ₹2,000 and ₹5,000.
Product offerings include quartz and chronograph watches across various collections.
Collections include Vittorio Chrono, Ambrosiana Chic, and Duomo Heritage.
Watches are hand-finished and undergo rigorous quality checks before sale.
Some models incorporate Japanese quartz movements for precision.
The company provides customised corporate gifting services to clients.
Sales occur through their website, ecommerce marketplaces, and quick-commerce platforms.

What happens next

Launch new watch designs every quarter.
Review product performance to cull underperforming designs.
Expand availability across India via quick-commerce.

The deal

Type: funding

Investors

Sauce VC (lead) — Lead investor in the round.
Titan Capital (participated) — Participating investor.
Arjun Purkayastha (angel) — Senior executive heading Reckitt's business units across Greater China and North Asia.
Roman Saini (angel) — Co-founder of Unacademy.
Kitty Agarwal (angel) — Partner at Info Edge Ventures.

Founders

Rachit Jain, Co-founder
Saurabh Agarwal, Co-founder

About Bruno Milano

Product: Hand-finished quartz and chronograph watches priced between Rs 2,000-5,000 with customizable collections
Customers: Consumers seeking affordable, contemporary watches through online and quick-commerce channels
How it makes money: D2C brand selling through own website, ecommerce marketplaces and quick-commerce platforms
What sets it apart: Contemporary designs at affordable price points with custom corporate gifting solutions

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