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Partnership · Commerce & Consumer Brands

Broadway partners with Foundery FWD showcase

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Date
Company
Broadway
What it does
Experiential retail stores for new brands
Kind
Partnership
Founded
2023
Sector
Commerce & Consumer Brands

What they do

Broadway runs experiential retail stores in Pune, Delhi, and Hyderabad, offering brands floor space, customer access, and route to market from day one

What happened

It partners with The Foundery FWD, an investor showcase by venture builder The Foundery, where 18 consumer startups debuted after a 90-day residential programme

Why it matters

Participating brands get first chance to test products in live retail settings, validate demand, and refine offerings before scaling nationwide

The details

  • Broadway, an experiential retail chain, has partnered with The Foundery FWD, an inaugural investor showcase by venture builder The Foundery.
  • The Foundery is co-founded by Kishore Biyani, Nikhil Kamath, and Ronnie Screwvala.
  • At The Foundery FWD, 18 consumer businesses made their public debut after completing The Foundery's 90-day residential programme.
  • Participating brands get the first chance to test their products in live retail settings across Broadway's stores nationwide.
  • The partnership aims to let founders validate customer demand, observe buying behaviour, and refine their offerings before scaling.
  • Broadway offers time-bound shelf space with a simple commercial model covering rent, utilities, housekeeping, storage, and in-store operations.
  • Brands avoid upfront permanent retail investment or long-term leases through this model.

About the business

  • Broadway operates experiential retail stores in Pune (Kopa Mall, Koregaon Park), Delhi (Ambience Mall, Vasant Kunj), and Hyderabad (Vamsiram BSR, Banjara Hills).
  • It covers categories including health & wellness, beauty, fashion & lifestyle, F&B, consumer tech, menswear, footwear, womenswear, skin & beauty, wellness, luggage, and health tech.
  • Broadway provides services like personal shopper/styling, events, pop-ups, brand takeovers, workshops, and gift cards.
  • Stores offer valet parking, a 15-day return policy on selected SKUs, and are open 10 AM to 10 PM.
  • Payment options include credit/debit cards, UPI, and cash.
  • The company's model is time-bound shelf space for brands, with a simple commercial model covering rent, utilities, housekeeping, storage, and in-store operations.
  • Brands do not need upfront permanent retail investment or long-term leases.

What happens next

  • Participating brands get first chance to test products in live retail settings across Broadway stores nationwide.
  • Founders can validate customer demand, observe buying behaviour, and refine offerings before scaling.

The deal

Type
partnership

Founders

  • Sankalp Kathuria, Co-founder and CEO

About Broadway

Product
Super stores featuring over 200 digital native brands with immersive retail experience combining online and offline
Customers
D2C brands seeking omnichannel expansion and retail presence
How it makes money
B2B2C retail platform providing physical retail infrastructure and brand positioning services
What sets it apart
First-of-its-kind super store model bridging online brand-building to offline retail for D2C brands

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