PeopleFinancial Services
Bondbazaar appoints S Sambath Kumar as CEO
By Abha Lohia · Editor ·
MumbaiFounded 2020
- Bondbazaar is an app where everyday Indian savers can buy and sell state-issued and company-issued bonds
- It has named S Sambath Kumar chief executive, who earlier served as chief distribution officer at HDFC Securities
- He will focus on strengthening technology, widening distribution and drawing more retail investors into fixed-income products
What happened
- Sambath Kumar becomes CEO.
- He has over 25 years in financial services.
Why it matters
- The firm wants to grow its distribution network.
- It aims to lift retail participation in bonds.
The business
- Bondbazaar offers bonds online with market-linked pricing.
- Users can buy and sell in real time.
The numbers around it
Financial Services in November 2026: 5 rounds with a disclosed amount, $172 million in all; the biggest was Kissht (₹832 Cr). Every sector this year →
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