News · Commerce & Consumer Brands

Bombay Shaving Company builds 100Days.co as full-stack digital commerce platform

By Startup Enthusiast · 30 June 2026

What they do

Bombay Shaving Company is a men's grooming brand that has expanded into digital commerce through its platform 100Days.co

The platform was launched in 2021 as a growth initiative and has evolved into a full-stack digital commerce platform

The company produces in-house content to help other consumer brands build and scale their direct-to-consumer (D2C) businesses

Bombay Shaving Company has developed 100Days.co, a digital commerce platform launched in 2021 as a growth initiative for portfolio brands.
The platform has evolved into a full-stack digital commerce platform that produces in-house content to help other consumer brands build and scale their D2C businesses.
The company is part of a growing trend among digital-first consumer brands to build their own media capabilities or invest in original content to build communities around their products.
Other brands like Blissclub, The Whole Truth, and boAt are also creating content through studios or partnerships with content creators.
The goal is to build brand credibility, earn consumer trust, and strengthen connections with audiences.

Customer acquisition costs are rising, and traditional advertising platforms like Meta and Google are becoming less effective for standing out.
Consumers are bombarded with ads, making it harder for brands to capture attention and drive conversions.
Brands are turning to owned media to increase return on advertising spend (ROAS) and reduce cash burn.
High-quality content improves the efficiency of the marketing funnel by attracting more qualified audiences and increasing engagement.
Creator-led content is emerging as a strong acquisition driver, helping customers visualize products and make confident purchase decisions.

Bombay Shaving Company is a men's grooming brand that sells shaving products and related personal care items.
The company operates a direct-to-consumer (D2C) model, selling products online through its own platform.
It has expanded into digital commerce through its platform 100Days.co, which helps other brands build and scale their D2C businesses.
The platform produces in-house content to support brand growth and customer engagement.
The company is part of a broader trend among consumer brands to build their own media capabilities and create content to drive sales.