Launch · Commerce & Consumer Brands
Bigbasket Now expands offerings and plans growth
By Startup Enthusiast ·
- Date
- Company
- Bigbasket Now
- What it does
- Quick commerce platform
- Kind
- Launch
What they do
Bigbasket Now is a quick commerce platform from Tata
What happened
It delivered an iPhone in under 10 minutes and sells groceries, electronics, and more
Why it matters
The platform partners with over 30,000 farmers and plans to scale further in 2025
The details
- Bigbasket Now is a quick commerce platform from the Tata group.
- It expanded its offerings to include electronics, lifestyle products, home essentials, toys, and home décor.
- In 2024, it delivered 1.5 crore tender coconuts and 40 million apples.
- It also delivered 375,000 notebooks, 350,000 containers, 454,417 brooms, 295,000 batteries, and 90,000 litres of moisturisers.
- The platform delivered an iPhone in under 10 minutes, one of the first quick commerce platforms in India to do so.
- It partners with over 30,000 farmers for fresh produce.
- 25% of customers opt for organic products, and the organic category sees 20% monthly growth.
- Bigbasket Now is present in over 150 cities.
The bigger picture
- The platform is positioning itself as a leader in the quick commerce space in India.
- Its ability to deliver an iPhone in under 10 minutes shows its speed and range.
- The partnership with 30,000 farmers highlights its focus on fresh produce supply chain.
- Growing organic demand (20% monthly growth) indicates a shift in consumer preferences.
About the business
- Bigbasket Now sells groceries, electronics, lifestyle products, home essentials, toys, and home décor.
- It partners with over 30,000 farmers for fresh produce.
- It operates in over 150 cities across India.
What happens next
- Scale offerings further in 2025.
- Enhance delivery speed.
- Continue leadership in quick commerce.