Funding · Healthcare & Life Sciences

Beyond The Sugar raises bridge funding for growth

By Startup Enthusiast · 27 July 2026

What they do

Beyond The Sugar sells clean-label zero-sugar pantry items like monk fruit sweeteners

The startup raised ₹1 crore in a bridge round to expand its product portfolio

Monthly revenue reached nearly ₹16 lakh, beating the initial target of ₹10 lakh

Beyond The Sugar has raised ₹1 crore in a bridge funding round.
The company operates as a health-tech consumer brand focused on a zero-sugar pantry.
Founders Priyanshu Gupta, Pranav Mehta, and Aagman launched the venture after their time at Seller Setu.
Pranav Mehta started the business after his father was diagnosed with multiple metabolic conditions.
The funds will be used to expand the product portfolio and strengthen operations.
The team aims to accelerate growth following strong early market reception.
Post-pandemic awareness of metabolic health is driving demand for such products.
Wearable devices and e-commerce discovery are helping consumers find these alternatives.

The founders leveraged experience from Seller Setu, an ONDC tech enabler.
Personal family health struggles motivated the creation of clean-label sweetener solutions.
The bridge round supports scaling operations amid rising consumer health consciousness.

The brand offers clean-label natural sweeteners based on monk fruit and allulose.
Products focus on mimicking sugar taste without relying on erythritol or stevia.
Transparency and clean ingredients are key differentiators for the zero-sugar pantry.
Offline sales showed strong demand by selling out within two days at a Mumbai exhibition.
The company targets families looking for healthier dietary alternatives to refined sugar.
Revenue performance indicates strong product-market fit in the early stages.