Analysis · Climate, Energy & Sustainability

LPG crunch boosts electric cooking appliance sales

By Startup Enthusiast · 31 March 2026

What they do

Beyond Appliances makes smart cooktops for Indian kitchens

LPG shortage has driven induction cooktop sales up 18X on Amazon

The crisis may accelerate a hybrid electric-plus-LPG kitchen model

India is facing an LPG crunch that is pushing consumers toward electric cooking appliances.
Croma CEO Shibashish Roy said induction cooktop sales surged, with the highest single-day sale exceeding previous monthly sales.
An Amazon spokesperson reported that induction cooktop sales increased 18X over the past few weeks.
Rice cooker sales tripled, and air fryer demand remained robust, according to Croma.
Amazon saw instant noodles, packaged meals, snacks, and beverages grow over 15%.
Quick commerce demand for ready-to-eat and packaged food rose about 20% month-on-month in Delhi NCR, Mumbai, and Bengaluru.
Demand growth was broad-based across Hyderabad, Kolkata, Chennai, Sonipat, and Panaji.
Supply chains are under pressure; Croma placed larger orders with brand partners.

Electric cooking appliances depend on imported components, adding supply complexity.
Amazon curated a 'Ready-to-Eat Store' and uses AI assistant Rufus for product discovery.
The crisis may accelerate a hybrid kitchen model where electric and LPG appliances coexist.

Beyond Appliances makes smart cooktops for Indian households.
The company recently launched a new smart cooktop model.
It operates in the electric cooking appliance segment, which is seeing a demand surge.

Product: kitchen technology company
Customers: Indian households buying kitchen appliances
How it makes money: Sells branded kitchen appliances directly to consumers through retail and online channels.
What sets it apart: Uses proprietary HEXA technology and patented design elements focused on efficiency and easier installation.