Varun Dhawan invests in Better Nutrition
By Abha Lohia ·
- Better Nutrition sells atta, dal, rice and millets grown from biofortified seeds, with higher iron and zinc, through quick-commerce apps and its site
- Actor Varun Dhawan has come in as an investor and brand ambassador, joining athlete PV Sindhu; the amount is not disclosed
- His own farm will be developed as a biofortified farm with the company, which tests nutrient levels using X-ray fluorescence
What happened
- Actor Varun Dhawan joins as investor and brand ambassador.
- He joins existing ambassador PV Sindhu.
- His farm will be developed as a biofortified farm with the company.
- The deal amount is not disclosed.
Why it matters
- Celebrity backing helps spread awareness of biofortified food.
- It deepens a link that began with the actor's own farming interest.
The business
- Calls itself India's first biofortified staples brand.
- Sells atta, dal, rice and millets with up to twice the iron and zinc.
- Follows a seed-to-shelf approach using biofortified seeds and soil science.
- Checks nutrient levels with X-ray fluorescence testing.
- Sells on quick-commerce platforms and its own website.
The founders
Who put in money
- Varun Dhawan Investor and brand ambassador — Bollywood actor
Words to know
- Biofortification
- Growing crops so they naturally hold more nutrients such as iron and zinc.
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