Funding · Commerce & Consumer Brands

Beautywise raises ₹6 crore in extended round

What they do

Beautywise makes dermatologist-formulated supplements for skin health

It raised about ₹6 crore in an extended funding round led by experienced operators

The company saw over 20x demand growth after appearing on Shark Tank

Beautywise makes science-backed supplements for skin health.
The company raised about ₹6 crore in an extended funding round.
Investors include experienced operators and tech-focused investors.
Founder Shreyansh Chauhan previously worked at PwC, Whirlpool of India, and TCL.
Co-founder Anusha Chauhan brings a fashion background and personal skincare journey.
The company appeared on Shark Tank, which led to over 20x growth in demand.
Key challenges include consumer education and managing supply chain pressure.

The Indian nutraceutical market is growing as consumers seek internal wellness for skin.
Shark Tank appearances often create massive demand spikes for startups.
Consumer awareness and dosage consistency remain barriers to retention.

Beautywise sells dermatologist-formulated supplements for skin health.
Products use dual-action delivery systems and absorption-enhancing technology.
They are clinically validated and available in dermatology clinics via prescription.
The company focuses on transparent ingredient disclosure and science-backed formulations.
Target consumers are Gen Z (emotion-driven, high wellness spend) and Millennials (research-heavy).
Post-purchase engagement and behavioral nudging help improve consistent use.

Product: Beauty supplements and wellness products with clinical research backing
Customers: Health-conscious consumers seeking scientifically-formulated beauty and wellness solutions
How it makes money: D2C beauty and wellness brand selling supplements and health products
What sets it apart: Clinically researched formulations addressing health and beauty needs