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Funding · Commerce & Consumer Brands

BeastLife raises ₹20 crore pre-Series A

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Date
Company
BeastLife
What it does
D2C fitness nutrition brand
Kind
Funding
Amount
₹20 crore
Stage
pre-Series A
Based in
Gurugram
Founded
2024
Sector
Commerce & Consumer Brands

What they do

BeastLife sells protein supplements, creatine, mass gainers and multivitamins online

What happened

It raised ₹20 crore in a pre-Series A round led by GVFL and Equentis at a ₹320 crore valuation

Why it matters

The company's turnover jumped from ₹36 crore in FY25 to about ₹100 crore in FY26

The details

  • BeastLife, a D2C (direct-to-consumer, selling directly to customers online) fitness nutrition brand, has raised ₹20 crore in a pre-Series A round.
  • The round was led by GVFL and Equentis.
  • The company is now valued at ₹320 crore post-money (after the investment).
  • This is a sharp jump from its valuation of ₹120 crore a year ago.
  • The funds will be used to scale operations, strengthen the team, and expand both online and offline presence.
  • Offline expansion will be calibrated, starting with select geographies and testing retail formats.

The bigger picture

  • BeastLife's turnover grew from ₹36 crore in FY25 to about ₹100 crore in FY26, showing rapid growth.
  • The company has set a three-year revenue target of ₹500 crore.
  • It competes with established brands like MuscleBlaze, The Whole Truth, Optimum Nutrition, and GNC.

About the business

  • BeastLife is a D2C fitness nutrition brand based in Gurugram, founded in 2024.
  • It sells protein supplements, creatine, mass gainers, and multivitamins.
  • Products are sold through its own website, e-commerce marketplaces, and quick commerce apps.
  • The company reported a turnover of ₹36 crore in FY25 and approximately ₹100 crore in FY26.
  • It aims to reach ₹500 crore in revenue within three years.

What happens next

  • Scale operations and strengthen the team.
  • Expand online and offline presence.
  • Offline expansion will be calibrated, starting with select geographies and testing retail formats.

The deal

Type
pre-Series A

Investors

  • GVFL (lead)
  • Equentis (lead)

Founders

  • Gaurav Taneja, co-founder
  • Raj Vikram Gupta, co-founder

About BeastLife

Product
A digital-first sports nutrition brand with protein, creatine and multivitamins.
Customers
Fitness enthusiasts, athletes and other health-conscious consumers.
How it makes money
It sells supplements directly online and through ecommerce and quick commerce channels.
What sets it apart
It leverages Gaurav Taneja’s online following and sells through a digital-first setup.
Operations
The company is building an offline push alongside its online business.

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