Funding · Commerce & Consumer Brands
BeastLife raises ₹20 crore pre-Series A
By Startup Enthusiast ·
- Date
- Company
- BeastLife
- What it does
- D2C fitness nutrition brand
- Kind
- Funding
- Amount
- ₹20 crore
- Stage
- pre-Series A
- Based in
- Gurugram
- Founded
- 2024
What they do
BeastLife sells protein supplements, creatine, mass gainers and multivitamins online
What happened
It raised ₹20 crore in a pre-Series A round led by GVFL and Equentis at a ₹320 crore valuation
Why it matters
The company's turnover jumped from ₹36 crore in FY25 to about ₹100 crore in FY26
The details
- BeastLife, a D2C (direct-to-consumer, selling directly to customers online) fitness nutrition brand, has raised ₹20 crore in a pre-Series A round.
- The round was led by GVFL and Equentis.
- The company is now valued at ₹320 crore post-money (after the investment).
- This is a sharp jump from its valuation of ₹120 crore a year ago.
- The funds will be used to scale operations, strengthen the team, and expand both online and offline presence.
- Offline expansion will be calibrated, starting with select geographies and testing retail formats.
The bigger picture
- BeastLife's turnover grew from ₹36 crore in FY25 to about ₹100 crore in FY26, showing rapid growth.
- The company has set a three-year revenue target of ₹500 crore.
- It competes with established brands like MuscleBlaze, The Whole Truth, Optimum Nutrition, and GNC.
About the business
- BeastLife is a D2C fitness nutrition brand based in Gurugram, founded in 2024.
- It sells protein supplements, creatine, mass gainers, and multivitamins.
- Products are sold through its own website, e-commerce marketplaces, and quick commerce apps.
- The company reported a turnover of ₹36 crore in FY25 and approximately ₹100 crore in FY26.
- It aims to reach ₹500 crore in revenue within three years.
What happens next
- Scale operations and strengthen the team.
- Expand online and offline presence.
- Offline expansion will be calibrated, starting with select geographies and testing retail formats.
The deal
- Type
- pre-Series A
Investors
- GVFL (lead)
- Equentis (lead)
Founders
- Gaurav Taneja, co-founder
- Raj Vikram Gupta, co-founder
About BeastLife
- Product
- A digital-first sports nutrition brand with protein, creatine and multivitamins.
- Customers
- Fitness enthusiasts, athletes and other health-conscious consumers.
- How it makes money
- It sells supplements directly online and through ecommerce and quick commerce channels.
- What sets it apart
- It leverages Gaurav Taneja’s online following and sells through a digital-first setup.
- Operations
- The company is building an offline push alongside its online business.
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