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Milestone · Agriculture & Food Systems

Barosi grows 194% in FY25, eyes omnichannel push

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Date
Company
Barosi
What it does
Premium A2 dairy staples brand
Kind
Milestone
Sector
Agriculture & Food Systems

What they do

Barosi delivers subscription-based A2 dairy staples directly from farm to home

What happened

FY25 revenue hit ₹32.46 Cr, up 194% from ₹11.03 Cr; company is profitable

Why it matters

It uses quick commerce platforms as acquisition tools and plans omnichannel expansion

The details

  • Barosi is a premium dairy staples brand that delivers A2 milk products directly from farms.
  • It operates a subscription model where customers receive fresh milk the next morning.
  • The flagship product is A2 cow ghee made using the traditional bilona method in Manesar, Haryana.
  • The product range includes A2 cow and buffalo ghee, cold-pressed oils, and honey, totalling 22 SKUs.
  • Barosi bypasses third-party processors and uses glass jars for packaging.
  • It uses quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart as customer acquisition tools.
  • For ecommerce depth, it sells on Amazon and Flipkart.

The bigger picture

  • The India A2 milk market was valued at $1.4 Bn in 2024 and is projected to reach $4.3 Bn by 2033, growing at a 12.10% CAGR.
  • The A2 ghee segment is expected to grow at a 22.3% CAGR from 2025 to 2033.
  • Barosi's 194% revenue growth in FY25 shows strong demand for premium, farm-fresh dairy.

About the business

  • Barosi offers subscription-led, direct-from-farm delivery of A2 dairy staples.
  • Its flagship product is A2 cow ghee made via the bilona method in Manesar, Haryana.
  • The product range includes A2 cow and buffalo ghee, cold-pressed oils, and honey, with 22 SKUs.
  • It uses a 365-day subscription model, delivering fresh milk the next morning.
  • The company bypasses third-party processors and packages products in glass jars.
  • Distribution includes quick commerce platforms (Blinkit, Zepto, Swiggy Instamart) for acquisition, and Amazon, Flipkart for ecommerce depth.
  • FY25 revenue was ₹32.46 Cr, up 194% from ₹11.03 Cr in FY24, and the company was profitable.
  • FY26 revenue is pacing towards ₹55 Cr, with a current run rate of ₹32 Cr.

What happens next

  • In the next 12-18 months, Barosi plans to optimise chain flow and reduce operational friction.
  • It will consolidate hero SKUs for omnichannel availability.
  • By 2027-28, it aims to become a trusted everyday food brand for Indian households.

Founders

  • Durlabh Kumar Rawat, Co-founder
  • Syed Shamoail Haque, Co-founder

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