Launch · Commerce & Consumer Brands

Awsum launches frozen desserts on quick commerce

By Startup Enthusiast · 7 August 2026

What they do

Awsum sells frozen desserts like cheesecakes and lava cakes through quick commerce apps

The new range includes New York Style, Zesty Lemon, Coffee, and Blueberry cheesecakes plus Choco Lava cake starting at ₹299 MRP

The model uses delivery hub freezers instead of physical stores to keep costs low

Awsum launched a new frozen dessert range on Blinkit and Swiggy Instamart on 7 Aug 2026.
The launch features New York Style, Zesty Lemon, Coffee, and Blueberry frozen cheesecakes.
A Choco Lava molten-core lava cake is also available as part of the initial product lineup.
Prices for the new products start at ₹299 MRP according to multiple sources covering the launch.
The company plans to roll out a broader frozen line-up with additional flavors over the coming months.
This move targets a market gap where proper cheesecakes were previously absent from retail freezers.
The brand leverages its existing presence and branding including a Shark Tank India feature.
The launch expands Awsum's reach beyond its website into high-frequency quick commerce channels.

Proper cheesecakes have been largely absent from standard retail freezer aisles in India.
Quick commerce offers a cold-chain solution that traditional e-commerce often struggles with for frozen goods.
The brand aims to re-engineer cafe-style desserts for convenient home consumption via delivery hubs.

Awsum sells frozen desserts directly to consumers through online platforms and quick commerce apps.
Products include frozen cheesecakes with dense textures that hold shape from freezer to plate.
The Choco Lava cake is designed to be warmed for one minute to reveal a molten core.
The business model avoids capital-intensive cafe or retail overhead by using delivery hub freezers.
Distribution relies entirely on the networks of Blinkit and Swiggy Instamart for last-mile delivery.
Existing website products include the Better Bakes range with brownies and other baked items.
Website packs range from ₹325 to ₹500 with options for packs of 5 or 10.
The brand highlights its appearance on Shark Tank India as part of its marketing strategy.

Awsum will introduce additional flavors and ranges on quick commerce platforms in the coming months.