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Launch · AI & Deep Tech

Avataar launches Varya AI video model at low cost

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Date
Company
Avataar
What it does
AI video generation model developer
Kind
Launch
Founded
2014
Sector
AI & Deep Tech

What they do

Avataar launched Varya, an AI video generation model developed under the IndiaAI Mission

What happened

The model costs ₹0.48 per second, making it significantly cheaper than global competitors

Why it matters

It uses distillation to speed up video creation for enterprises and creators

The details

  • Avataar launched Varya, its first distilled AI video generation model.
  • The project was developed under the government's IndiaAI Mission.
  • Varya is claimed to be India's first distilled AI video generation model.
  • The company claims a cost of ₹0.50 per second for video generation.
  • This price is roughly 1/10th of the cheapest global model available.
  • Varya is approximately 17 times cheaper than the Kling model.
  • It is over 130 times cheaper than Veo 3.1 Standard.
  • The USD equivalent cost is approximately $0.0057 per second.

The bigger picture

  • The launch highlights India's growing capability in AI infrastructure.
  • Significant cost advantages may drive adoption among small businesses.
  • Government backing suggests strategic importance for national tech goals.

About the business

  • Avataar originally focused on spatial visual computing and 3D AR for ecommerce.
  • Varya is based on Alibaba's open-source Wan 2.2 architecture.
  • The model has a 14-Bn parameter footprint.
  • It uses distillation via inference framework redesign rather than parameter shrinking.
  • The process collapses 50-step denoising to just 4 steps.
  • Steps one and two handle trajectory shaping and motion path definition.
  • Steps three and four generate the actual output frames.
  • Target users include enterprises, creators, small businesses, and education sectors.
  • Planned integrations include Adobe Firefly and social media platforms.

What happens next

  • Integrating with Adobe Firefly and creator platforms like Instagram Reels.
  • Targeting India's 1.5 million-plus schools for educational use.

Investors

Founders

  • Sravanth Aluru, CEO
  • Prashanth Aluru, Co-founder
  • Gaurav Baid, Co-founder
  • Mayank Tiwari, Co-founder

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